With the Fiat Mille Economy, you can go much further spending much less money on fuel. To demonstrate this, we developed a promotional event that took place at outdoor food markets. We replaced a traditional price sign with a car-shaped sign showing a distance in kilometers. The idea was to to show that, for the same price as a kilo of fruit and vegetables, you can put
enough fuel in the Fiat Mille Economy to drive a long way.
For the same money you spend on this product, you can drive this far.
Fiat Mille Economy. The most economical car in Brazil.
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Directors: Tiago Bastos, William Waters
Copywriter: Mário Cintra
Illustrator: Tiago Bastos
Typographer: TIago Bastos
Artbuyers: Stella Crippa, Mauro Moura
Print Production: Zezinho Lima
Account Supervisors: Pablo Arteaga, Cíntia Mourão, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi
Advertiser's Supervisors: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer
Planners: Marcello Magalhães, Tiago Lara
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More