Fiat 500: Penguins
Engineered for a lower impact on the environment. The lowest CO2 emission car range in Europe.
Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser's Supervisor: Olivier François, Arnaud Belloni, Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
Photographers: Ebo Fraterman, Roman Schwienbacher
Digital Artwork: Le Moulin De Docs
17 Comments
this is not a Panda: it's a 500! :)
No man, you didnt get it! These are pandas in the fiat 500.
No man, you didnt get it! These are pandas in the fiat 500.
This is bad. life animals as crashtest dummies have nothing to do with CO2 emissions. and this horrible 'impact' pun can't save it
Clients complain that people don't read. I don't want to beleive that but if advertisers don't read either, who does?
It says:
"Engineered for a LOWER IMPACT on the ENVIROMENT"
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
i'm not sure i get what you try to tell me. did YOU read my comment?
Wordnerd. It´s not a pun it´s a metapher. The shown animals are the first to extinct, if we keep raping the earth with emissions.
It´s a very good advertising thought and get´s the message across. And there´s nothing that has to save this ad, cause it´s a relevant for a real client and it´s got a deserved lion. What did you do this year?
i get what they try to say. but a crash test is the wrong metaphor for me. and for me this is a pun. the word 'impact' is the only connection between the image and the message.
thumbs up it won in cannes, honestly. it's hard to score there and i wouldn't be the one saying they don't deseve it. cause i'm not the jury. but thankfully that doesn't mean i have to love every winner. do yout? and i'm quiet satisfied with my work, thank you for caring ;)
I find them amazing !! very good well done
www.thecuriousbrain.com
regardless whether it works or not, i think it's just hilarious seeing penguins being thrown around in a crash test.
The copy is brilliant!
Visit http://photoshopfc.blogspot.com/
its a hilarious, fantastic in your face, cool kind of way to deliver the message, that in other cases results boring, an very much like nagging, Awesome.
and i agree with pablito and the guest before me
i like the pun and it gets the point across effectively. awesome. I want that car!!!!
So, flat using animals to try out on their test?
funny: a panda pretending he's a lion.
funny: a panda pretending he's a lion.