Fiat 500: Penguins

Engineered for a lower impact on the environment. The lowest CO2 emission car range in Europe.

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser's Supervisor: Olivier François, Arnaud Belloni, Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
Photographers: Ebo Fraterman, Roman Schwienbacher
Digital Artwork: Le Moulin De Docs

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17 comments

Guest's picture
Guest

this is not a Panda: it's a 500! :)

vaikunta's picture
vaikunta
64 pencils

No man, you didnt get it! These are pandas in the fiat 500.

Guest's picture
Guest

No man, you didnt get it! These are pandas in the fiat 500.

Wordnerd's picture
Wordnerd
6662 pencils

This is bad. life animals as crashtest dummies have nothing to do with CO2 emissions. and this horrible 'impact' pun can't save it

Ad_Man's picture
Ad_Man
828 pencils

Clients complain that people don't read. I don't want to beleive that but if advertisers don't read either, who does?

It says:
"Engineered for a LOWER IMPACT on the ENVIROMENT"

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Wordnerd's picture
Wordnerd
6662 pencils

i'm not sure i get what you try to tell me. did YOU read my comment?

Guest's picture
Guest

Wordnerd. It´s not a pun it´s a metapher. The shown animals are the first to extinct, if we keep raping the earth with emissions.
It´s a very good advertising thought and get´s the message across. And there´s nothing that has to save this ad, cause it´s a relevant for a real client and it´s got a deserved lion. What did you do this year?

Wordnerd's picture
Wordnerd
6662 pencils

i get what they try to say. but a crash test is the wrong metaphor for me. and for me this is a pun. the word 'impact' is the only connection between the image and the message.
thumbs up it won in cannes, honestly. it's hard to score there and i wouldn't be the one saying they don't deseve it. cause i'm not the jury. but thankfully that doesn't mean i have to love every winner. do yout? and i'm quiet satisfied with my work, thank you for caring ;)

mpared's picture
mpared
562 pencils

I find them amazing !! very good well done

Guest's picture
Guest

regardless whether it works or not, i think it's just hilarious seeing penguins being thrown around in a crash test.

Guest's picture
Guest

The copy is brilliant!

Visit http://photoshopfc.blogspot.com/

Pccs's picture
Pccs
211 pencils

its a hilarious, fantastic in your face, cool kind of way to deliver the message, that in other cases results boring, an very much like nagging, Awesome.

Pccs's picture
Pccs
211 pencils

and i agree with pablito and the guest before me

Guest's picture
Guest

i like the pun and it gets the point across effectively. awesome. I want that car!!!!

xprompt's picture
xprompt
32 pencils

So, flat using animals to try out on their test?

Guest's picture
Guest

funny: a panda pretending he's a lion.

Guest's picture
Guest

funny: a panda pretending he's a lion.

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