Fiat 500: Panda

Engineered for a lower impact on the environment. The lowest CO2 emission car range in Europe.

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser's Supervisor: Olivier François, Arnaud Belloni, Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
Photographers: Ebo Fraterman, Roman Schwienbacher
Digital Artwork: Le Moulin De Docs

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17 comments

rkdigital's picture
rkdigital
116 pencils

good idea, but, actually, panda taking damage in car test. stressed, maybe broken
u want me to think this damage are less...a way better to make me think no damage at all....its advertising

Guest's picture
Guest

Brilliant!

LeeHarvey's picture
LeeHarvey
3045 pencils

Well done.

Guest's picture
Guest

ehmm... Fiat Panda?

ivan's picture
ivan

Sorry, I fixed it. It's a 500 of course.

Ivan Raszl, admin of AotW

MendezPhoto's picture
MendezPhoto
6 pencils

nice one!

brandsurgeon's picture
brandsurgeon
693 pencils

I'm sorry... can someone explain this campaign to me?

Most times, worst enemies used to be best friends...

NatalieM's picture
NatalieM
1687 pencils

I get it, and it is well done. However, it's on the cusp of being off the mark for me. If a person cares about the environment and wildlife, they would not want to see an animal getting whiplash.

-Natalie
http://www.nataliemarion.com

Guest's picture
Guest

really? reeeeeeally?

Pccs's picture
Pccs
211 pencils

Hi Natalie, well although you have a valid point, seeing animal well taken care off in a beutifull landscape is only for wwf lovers, and greenpeace members. This add i believe was made for people who dont give a damn about animals and global warming and all of that, and they are looking to buy a regular car, at least until they saw this ad, (as crude as these people are and i count myself among them) ) but now the have a cool mesage that tells them that thay can buy this car and it protects the environment, and yo dont have to be greenpiece meber, just a regulra guy that was thinking about buying a car, but only now you understand the real beneffit of this one, and may even buy it, because as it looks its safe for you as well

My salutations, bye

Guest's picture
Guest

Not working for me

Emran Hayat's picture
Emran Hayat
832 pencils

its a cute car wth nice low envo impact... but i feel sorry for the panda. i got the concept behind, but still animals on crash test dznt makes me feel good about it

Creativity is a natural extension of our enthusiasm

NatalieM's picture
NatalieM
1687 pencils

Agreed!

Bob08's picture
Bob08
749 pencils

Sorry but I don't like to see a panda used in a crash test too.

Guest's picture
Guest

What does lower CO2 impact has to do with the passive safety of the car?

Guest's picture
Guest

car test simulation, done exclusively with the use of computer modelling or photoshoppery. But in all, a good way of explaining 'impact' to the environment (with endangered species as effective symbolism.)

Perhaps to have a pot plant in a crash test vehicle could be far more effective. What do you guys think?

zephyr7884's picture
zephyr7884
52 pencils

Hahaa.. the panda seems to enjoy it.. Brilliant concept and art direction..

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