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Fernet Branca: Sexy Lingerie

Fernet Branca: Sexy Lingerie
Your rating: None Average: 7.2 (40 votes)

This could have been an ad for sexy lingerie. But we bought the ad-space first.
Fernet Branca
Life is bitter

Advertising Agency: Ogilvy & Mather, Copenhagen, Denmark
Copywriter: Mikkel Elung-Jensen
Art Director: Claus Collstrup

Comments

Ace Le's picture 354 pencils
7

It's clever and funny. Cool way to reinforce the tagline. I like it.

"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
http://www.linkedin.com/in/acele | http://www.youtube.com/ace85 | http://www.facebook.com/ace85le | http://ace85le.livejournal.com | http://twitter.com/ace85le

Roshan Quintus's picture 210 pencils
6

life is bitter . i like it

bite me

hagemony's picture 270 pencils
5

like it

Guest's picture

hehe, (bitter)sweet!

luckyzebra's picture 24 pencils

really nice!

mikeelrapido's picture 859 pencils

Great message!

<--------SexInAds-------->
http://sexinads.tumblr.com

Dzsoi's picture 4558 pencils

Now that is how to wink!

Juan Cabral's picture 719 pencils

The idea is very, very déja-vu.
And the worst thing is that they have probably done that even without the client approval.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Sorry to burst your bubble Juan. But this is just one in a series, that was all approved by Fernet Branca.

Have a nice day,
Claus Collstrup

royschellekens's picture 91 pencils

Fake but good!

royschellekens's picture 91 pencils

Fake but good!

Guest's picture

and ad for advertisers – but just for them.

Marlus Lau's picture 176 pencils

It´s cool. Nothing else.

Creative Criminals's picture 27 pencils

I like the creative idea!

http://www.creativecriminals.com

silvi's picture 1464 pencils

Risky. but brilliant.

Just Copy's picture 46 pencils

really, really good. Congratulations claus.

adabortion's picture 559 pencils

Good topic for talk here.

Guest's picture
10

Sexay...

Peace
Kenneth

PERP's picture 361 pencils

I like this one, It seems to make sense in a changeling position, it defies base rules in a sexy way.

.: look for the green giant on the label :.

Migzter13's picture 129 pencils

awww... it coud've been the sexy lingerie!:P

haha:D anyway.. great way of hammering down the message:D

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

tirthomitro's picture 996 pencils

well... dfntly old-school mtrl.
but funny none the less!!

kgeiger's picture 5158 pencils

I really like the line. It has legs. Long legs.

Guest's picture

I second that.

Guest's picture

I LIKE ALL

rolling.stone's picture 1086 pencils

life it bitter - great indeed

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~ Quite obviously, I have gathered no moss ! ~

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