Fernet Branca: Sexy Lingerie
This could have been an ad for sexy lingerie. But we bought the ad-space first.
Fernet Branca
Life is bitter
Advertising Agency: Ogilvy & Mather, Copenhagen, Denmark
Copywriter: Mikkel Elung-Jensen
Art Director: Claus Collstrup
27 Comments
It's clever and funny. Cool way to reinforce the tagline. I like it.
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life is bitter . i like it
bite me
like it
Works.
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
hehe, (bitter)sweet!
really nice!
Great message!
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The idea is very, very déja-vu.
And the worst thing is that they have probably done that even without the client approval.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Sorry to burst your bubble Juan. But this is just one in a series, that was all approved by Fernet Branca.
Have a nice day,
Claus Collstrup
Fake but good!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Fake but good!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
and ad for advertisers – but just for them.
It´s cool. Nothing else.
I like the creative idea!
http://www.creativecriminals.com
Risky. but brilliant.
really, really good. Congratulations claus.
Good topic for talk here.
Sexay...
Peace
Kenneth
I like this one, It seems to make sense in a changeling position, it defies base rules in a sexy way.
.: look for the green giant on the label :.
awww... it coud've been the sexy lingerie!:P
haha:D anyway.. great way of hammering down the message:D
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
well... dfntly old-school mtrl.
but funny none the less!!
they showed me a picture & i laughed
dignity has never been photographed
I really like the line. It has legs. Long legs.
I second that.
I LIKE ALL
life it bitter - great indeed
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~ Quite obviously, I have gathered no moss ! ~
I like this one, It works.Nice way to show ads.
models in stockings
Worked better when it was "life is harsh" tequila ad. Much funnier campaign.