The ads will be displayed at certain times on vertical displays, in bus shelters, in street column format and as “lumiquais” (backlit panels in metro stations) in major markets across Quebec. The media strategy is based on the fact that with the exception of the vertical format, the sites will be backlit, maximizing the concept and its visual effect.
Media Planning: Catherine Charpentier / touché!
Outdoor advertisment created by Cossette, Canada for Fédération des producteurs de lait du Québec, within the category: Non-Alcoholic Drinks.
Butter. To light up our feasts.
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