Butter. To light up our mornings.
The ads will be displayed at certain times on vertical displays, in bus shelters, in street column format and as “lumiquais” (backlit panels in metro stations) in major markets across Quebec. The media strategy is based on the fact that with the exception of the vertical format, the sites will be backlit, maximizing the concept and its visual effect.
Advertising Agency: Cossette, Canada
Creatives: Steve Blanchet, Marjorie Lapointe-Aubert
Account Service team: Véronik Bastien, Martine Delagrave
Media Planning: Catherine Charpentier / touché!
Photography: Mathieu Lévesque / La Cavalerie