Advertisement
Published/Aired: 
May 2013
Description: 

The ads will be displayed at certain times on vertical displays, in bus shelters, in street column format and as “lumiquais” (backlit panels in metro stations) in major markets across Quebec. The media strategy is based on the fact that with the exception of the vertical format, the sites will be backlit, maximizing the concept and its visual effect.

Media Planning: Catherine Charpentier / touché!

Butter. To light up our summer.

Advertising Agency: Cossette, Canada
Creatives: Steve Blanchet, Marjorie Lapointe-Aubert
Account Service team: Véronik Bastien, Martine Delagrave
Photography: Mathieu Lévesque / La Cavalerie

Comments (3)

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Highest Rated

feysal's picture
feysal
Activity Score 2561

I like the layout

groovy baby!

salil.sharma's picture
salil.sharma
Activity Score 2428

Perfect Campaign ! Lovely Art Direction & Awesome Execution

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture
kleenex
Activity Score 43398

A winner for sure!!

feysal's picture
feysal
Activity Score 2561

I like the layout

groovy baby!

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