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Building Wrap

Agency: 
Published/Aired: 
April 2016
Description: 

Exide Building Vinyl Wrap: Exide, India’s largest battery manufacturer powers more than just automobiles.Starting from submarines to aircrafts and charging power-stations that light up cities, Exide is the moving force of the country.

The opportunity: The Exide headquarter in Calcutta has been a prominent landmark in the city for decades. It was an opportunity to give it a facelift with a spectacular vinyl wrap.

Execution: The Exide vinyl wrap shows the entire geography covered by the brand. Whether it is a vehicle on land, sea or air, the visuals depict that it is connected to Exide. In fact, all the roads connect to the Exide logo and demonstrate the presence of Exide batteries across twenty-four applications.

Advertising Agency: JWT, Kolkata, India
Executive Creative Director: Bipasha Banerjee
Creative Director: Sumit Das
Art Directors / Illustrators: Sukanta Biswas, Sourish Mitra
Copywriter: Ananyo Banerjee
Photographer: Sarasij Dasgupta

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