The posters are designed to be displayed side by side, with an extensive media buying on closing doors in the metro and on elevators. The first visual shows apair of adult legs with a bottle of evian and on the visual next to it, we see a baby's torso and head. A sort of live « before and after ».
Outdoor advertisment created by BETC, France for Evian, within the category: Non-Alcoholic Drinks.
Agency Management: Dominique Vérot, Marielle Durandet Gaelle Gicqueau, Charlotte Bals
Executive Creative Director: Filip Nilsson
Creative Director: Agnès Cavard
Creative Director's Assistant: Felix Falzon
Copywriter: Valérie Chidlovsky
Photographer: Jean-Yves Lemoigne
Film Editor: Pierrick Guenneugues / Sparklink
Art purchase: Isabelle Mocq-Orain, Nathalie Gruselle
Agency Producer: Sarah Belhadj
Producer: Isabelle Severi / RITA
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