Eurobest: Europe's brightest

Hamburg welcomes Europe's brightest.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Art Director: Mark Räke
Copywriter: Philip Wienberg
Published: November 2010

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16 comments

morse's picture
morse
15028 pencils

Good idea, poor layout.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Good idea. In my opinion you don't need the glow on his face. The moths are already making the point. Layout looks a little dated.

dadada's picture
dadada
1719 pencils

I think it's the casting and his expression that causes the problem, but the idea is nice.

Everybody is creative, be yourself.

Guest's picture
Guest

Too literal for me.

CommandZ's picture
CommandZ
2472 pencils

Nice IDEA. LAME art direction.

CuriousPencil's picture
CuriousPencil
4227 pencils

meh.

Anonymous Author's picture
Anonymous Author
1541 pencils

Attractive idea, unattractive execution.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

shortafella's picture
shortafella
1055 pencils

sorry guys but the idea is SO old and used...
it is nice indeed but done over and over again

Guest's picture
Guest

What is the idea behind this?

New Nice and Fun's picture
New Nice and Fun
377 pencils

Already seen idea - poor execution. He's lucky there are only 3 moths around him.

We should get much more from an advertising festival.

Guest's picture
Guest

wordplay

Guest's picture
Guest

very bad, student.

kingzeus's picture
kingzeus
260 pencils

good idea... meh execution... :)

"you are valued for your value so be valuable..."

Dot's picture
Dot
90 pencils

eurobest campaigns are high profile work, so you just know people are going to look at it extremely critically. but this comes off quite nice to me.

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

I actually like it. Type looks like it was a complete afterthought, though. Needs innovation.

DonDraper's picture
DonDraper
18 pencils

very brave to do an ad for an award show.
maybe these guys were too brave.

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