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Rugby

Agency: 
Published/Aired: 
July 2008
Description: 

The sport you're looking for and much more.
ESPN channels. We're crazy about sports, like you.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director / Illustrator: Daniel Leitão
Copywriter: Marcelo Correa

Comments (6)

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Highest Rated

Alistair C.'s picture
Alistair C.
Activity Score 692

would have been better if this was an outdoor with real balls glued to a huge billboard.
but just as a printed poster... i find it boring.

bknowlden's picture
bknowlden
Activity Score 3647

Well executed and fun to look at, but nothing special in the idea.

vote4pedro's picture
vote4pedro
Activity Score 4601

i'm looking for an idea. not really seeing one.

leaking bucket.'s picture
leaking bucket.
Activity Score 136

I first looked at it and didn't understand. Then I thought, maybe it is one of those funny eye/visual posters where you squint and see something in 3D. So I tried it, and tried it, and tried it again! NOTHING!!!

Please someone explain WTF this is or what lame idea is supposedly here.

(and yes, I am the dumb ass for trying the squinting thing three times.)

That's my first thought...

STRTLRS's picture
STRTLRS
Activity Score 1601

You're seeing the sport you're looking for in a pool of ball from another sport... Kinda confusing if you ask me.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Scam Detector's picture
Scam Detector
Activity Score 1048

The South American ad hype has finally come to an end. Such rubbish lately.

Alistair C.'s picture
Alistair C.
Activity Score 692

would have been better if this was an outdoor with real balls glued to a huge billboard.
but just as a printed poster... i find it boring.

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