ESPN: Rugby

The sport you're looking for and much more.
ESPN channels. We're crazy about sports, like you.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director / Illustrator: Daniel Leitão
Copywriter: Marcelo Correa

July 2008


bknowlden's picture
3647 pencils

Well executed and fun to look at, but nothing special in the idea.

vote4pedro's picture
4601 pencils

i'm looking for an idea. not really seeing one.

leaking bucket.'s picture
leaking bucket.
136 pencils

I first looked at it and didn't understand. Then I thought, maybe it is one of those funny eye/visual posters where you squint and see something in 3D. So I tried it, and tried it, and tried it again! NOTHING!!!

Please someone explain WTF this is or what lame idea is supposedly here.

(and yes, I am the dumb ass for trying the squinting thing three times.)

That's my first thought...

STRTLRS's picture
1601 pencils

You're seeing the sport you're looking for in a pool of ball from another sport... Kinda confusing if you ask me.

I think, therefore... yeah.

Toro's picture
1046 pencils

The South American ad hype has finally come to an end. Such rubbish lately.

Alistair C.'s picture
Alistair C.
692 pencils

would have been better if this was an outdoor with real balls glued to a huge billboard.
but just as a printed poster... i find it boring.

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