Eshe Streetwear: Tick-tock Muhammad

Religion is garbage
Tick-tock Muhammad

Advertising Agency: Muckmouth, Auckland, New Zealand
Creatives: Nobjockey, Tatsie, Strange G, Dabset
Illustrator: Kennedy Poynter

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86 comments

ivan's picture
ivan

I realize that this is a highly controversial campaign and I want to make sure it is clear to everybody that the fact that we publish any campaign it doesn't mean we support it too. We're just publishing it for the world to see and comment on. Apologies to anyone offended.

Here you can see images of the posters in situ and also branded skateboards and t-shirts.

Ivan Raszl, admin of AotW

everartz's picture
everartz
7611 pencils

you supported it as you published them ivan.. dont fool us here, if you found this offensive as so claimed you could've simply reject the agency's request to publish them here, at least the first one about Muhammad is very close to the offensive cartoons that took the whole world to apologize to muslims..

| Everartz |

ivan's picture
ivan

I could've done that, but I never pick campaigns depending on whether it fits my opinion. My opinion about the message of the campaign is irrelevant.

My personal opinion is that it is indeed offensive to religious people. I also think religion is just like any other subject and it should not be exempted from criticism and freedom of speech applies here as well. The campaign doesn't physically hurt anyone, doesn't threaten anyone, doesn't limit anyone's freedom. It simply states an opinion and whoever wants to side with it can. Whoever disapproves it can trash it as well.

Ivan Raszl, admin of AotW

everartz's picture
everartz
7611 pencils

all religions are subject to criticism, maybe this apply till a certain extent without exposing the symbols of a religion, i don't care about all the other posters that have illustrated jesus in such a funny way, but i care for Islam coz its the only religion that no one find a way to penetrate it so they are trying to drag it by force to the false religions, which is not correct of course, anyway we are passed that, the posters are published now, and i'm not happy with this and my personal message to the creative director of this campaign: screw you and your pathetic work.

| Everartz |

Guest's picture
Guest

"but i care for Islam coz its the only religion that no one find a way to penetrate it so they are trying to drag it by force to the false religions"...personal message to you: screw you and your pathetic way to think.

everartz's picture
everartz
7611 pencils

why? i need to know why? can you reason what your saying? or maybe your one of these followers to this pedophile representative of your dead god? is that so
give me reasons.. list them down here Mr. Ghost! and lets debate.. im always waiting for such people like you and if you dont reply then your a pussy coward!

| Everartz |

Guest's picture
Guest

Brave "everartz" - not so far from anonymous Guest, isn't it? - i will not lose to much time with you because i'm pretty sure historical progress will deal with your religion like it did with the other. No, i'm not one of "these of to this pedophile representative of your dead god", but this sentence surely explain a lot about who you are - and by the way, you're far from your own religion values.
I will not debate with you, i don't care about you, time and reason will deal with you;

And if you don't reply or you do reply then your an absolute asshole anyway.

Love,
Mr Ghost.

everartz's picture
everartz
7611 pencils

of course im brave coz im catching people like you, coz you think that you are so free and confident that others opinions are not that worthy of taking.. like i was expecting your just another number added to long list of idiots that think abusing religions is "freedom of speech", well here is the thing, its NOT freedom speech and "historical progress will deal with you" fairly and its gonna shut this twisted ugly hole on your face.. and of course you will not debate with me coz you have nothing to say to defend whatever shit residing in your head.. and im the one who should say "time and reason will deal with you".

now, if you reply or not, its not a matter of importance for me, you know why? coz your a bug.. nothing more.

Hate
Everartz.

| Everartz |

Guest's picture
Guest

Like i said you will be. An absolute one. :)

Still loving you,
Mr Ghost

Guest's picture
Guest

You want to debate...fine let's debate. Your statement is highly contradictive and your logic in my opinion is biased. Number one, you obviously beleive that Islam is the only "true" religion. That's your opinion set in stone and I can't change that. However, you did say " I care for Islam coz its the only religion that no one can find a way to penetrate it so they are trying to drag it by force to the false religions". For someone that believes the above cartoon is offensive( I agree it is) you seem to have no compassion for other peoples religions. Number two, society doesn't try and find ways to "penetrate" religions. They point out the folly and contradictive tendencies. In other words, every religion has flaws and problems that were already there... no one tried to penetrate the religion to create those problems or bring it down like other religions. Islam is no different from any other religion... and there is no need for anyone to try and mess it up because it is already flawed (all religions are). I understand you being offended...but your explanation to explain WHY you were offended was illogical and baised. Thus, you give no one on this site ( including the director) a real reason to believe you other than your obvious anger.

akhtarzuberi's picture
akhtarzuberi
4 pencils

IF A CHRISTIAN COMMITS A CRIME, IT IS NOT JESUS CHRIST TO BE BLAMED.

I, BEING A MUSLIM BY HEART AND SOUL, GOT REALLY REALLY HURT BY THIS. BUT UNLIKE SO-CALLED MUSLIMS, WHO ARE EXTREMISTS, WILL NOT POINT FINGERS ON OTHERS. IT IS BECAUSE OF THE SO-CALLED MUSLIMS THAT OUR BELOVED PROPHET IS BEING... I DON'T HAVE WORDS BUT TEARS. SIMPLY BLANK, NOT BECAUSE I CANNOT DEBATE, BUT BECAUSE I WANT TO BE CALM.

ISLAM IS NOT THAT IS PORTRAYED BY THE SUICIDE BOMBERS. EVEN WE, TRUE MUSLIMS, CRITICISE THEM. EVEN ISLAM IS NOT THAT IS PORTRAYED BY US. IT IS THAT PORTRAYED BY OUR BELOVED PROPHET MOHAMMED (PBUH). IT IS NOTHING DIFFERENT AS COMPARED TO, FOR EXAMPLE, CHRISTIANITY. I WILL NEVER DO THIS TO THE RESPECTED JESUS CHRIST IF ANYTHING WRONG IS DONE BY ANY CHRISTIAN,WHATSOEVER AS IT WILL DEFINITELY NOT WHAT HE (THE CHRIST) TAUGHT.

I AM REALLY HURT. MAY ALLAH BLESS US ALL. AAMEEN.

Guest's picture
Guest

religion IS garbage.

mike11's picture
mike11
268 pencils

This campaign is garbage. Utter sh*t. I hope everyone enjoys this one ... someone died to create it. I can hear the fatwa being declared as I type this.

They completely copied the Garbage Pail Kids cards & the bomb in the turban (http://www.cynical-c.com/archives/bloggraphics/JP-011005-Muhammed-West...). Is there an original thought in here anywhere?

Guest's picture
Guest

so what you're saying is, that one can't criticize Islam for fear of deadly reprisals?

that is moronic.

criticism of all religion should be harsh and direct.

your comments on the originality of the campaign are ridiculous, of course they are copying the Garbage Pail kids.

the 'thought here' is to get people talking about Religion, originality is beside the point.

mike11's picture
mike11
268 pencils

I wasn't justifying deadly reprisals. I was just jokingly pointing out that this wouldn't go over well with the Muslim community.

Do you really think it's ridiculous to criticize "creative" professionals for producing work without an ounce of creativity?

And who says criticism of religion should be harsh and direct? Where is that dogma written or what stone tablet is that carved into? The "thought here" probably should have been selling products and in advertising originality is NEVER beside the point.

Guest's picture
Guest

“Ridicule is the only weapon that can be used against unintelligible propositions.”-- Thomas Jefferson.

mike11's picture
mike11
268 pencils

"I am a real Christian, that is to say, a disciple of the doctrines of Jesus." -- Thomas Jefferson.

Guest's picture
Guest

Name calling? Why so angry Mike11?

mike11's picture
mike11
268 pencils

Because "Guest" doesn't roll off the tongue as well as idiot, ...Guest.

Guest's picture
Guest

I'm a different guest who doesn't feel like registering. I would just like to point out the quote you're referencing is actually Jefferson distinguishing between the religion built up around Jesus (around his divinity) and more about his moral philosophy. That's why he felt the need to clarify after "I am a real Christian", against the prevailing ideas of the time about what that statement actually means. In his day, making that statement would be greeted by almost as much facepalming as it is today, for the holier-than-thou connotations it carries. This is the same guy who took a razor to the Bible and cut out all the supernatural, divine happenings (resurrections, virgin/divine birth, etc) and left only his good deeds and moral preachings, retitling it "The Life and Morals of Jesus of Nazareth". Make no mistake, he was one of religion's most prominent enemies in his day.

atb2005's picture
atb2005
13567 pencils

This is from Eshe's website:

"ESHE (pronounced “ee-she”) is a streetwear clothing company launched in the year two thousand and eight. ESHE strives to encapsulate the independent and subversive spirit of the counter culture. Inspired by; 90’s skate culture, street art, music and the golden age of free thought, Eshe uses the graphic medium, along with a seditious sense of humour, to shine a light on the absurd and irrational".

Keywords: subversive spirit, counter culture, seditious sense of humor, absurd, and irrational.

Clearly, they have adopted a communication approach similar to Sony PlayStation's. Also, as Ivan pointed out on his blog, church attendance in New Zealand is really low, around 15%, which means that the country is extremely secular, which in turns implies that the majority of people (mostly the young people) would be amused, rather than disturbed or offended by this campaign.

mike11's picture
mike11
268 pencils

Isn't about 15% of the population gay? That doesn't mean that the other 85% of the population thinks it's OK to gratuitously mock them in advertisements.

Guest's picture
Guest
mike11's picture
mike11
268 pencils

So what's your point? What are there like ten people in that little cult? Weak.

Shawali's picture
Shawali
8385 pencils

Though I am an atheist and I like the Garbage Pail Kids style of these ads, the approach lacks subtlety so much it's totally childish and ridiculous. But what do you expect from streetwear brand?

They want to look like they're young and cool and don't give a rat ass about anything, but in the end, they're on the same line than all the far right neo con crazies who think the exact same thing about Islam and the Pope.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

atb2005's picture
atb2005
13567 pencils

Well said, mon ami :)

sirvan's picture
sirvan
29870 pencils

I'm an atheist, and these are offensive to me. On many levels.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Ditto. It's the insensitivity and lack of tact that's most offensive.

Guest's picture
Guest

I like it. I dont any product so I guess its just and antireligious campaign.

Guest's picture
Guest

I'm a moslem and i like these campaign's art work but offensive to me. I don't like the Mohammad and Jesus Christ in this campaign. To me, Mohammad and Jesus Christ should never shown in these campaign. If there any person should be appear in the campaign, i agree if there is a case on them such as pedophill priest, suicidal ustad bomber, bush, bin laden, tony blair and some person from other believes. Don't be garbage guys.

Geimima's picture
Geimima
815 pencils

I'm a moslem and i like these campaign's art work but offensive to me. I don't like the Mohammad and Jesus Christ in this campaign. To me, Mohammad and Jesus Christ should never shown in these campaign. If there any person should be appear in the campaign, i agree if there is a case on them such as pedophill priest, suicidal ustad bomber, bush, bin laden, tony blair and some person from other believes. Don't be garbage guys.

life is a playground

Hell Mel's picture
Hell Mel
8 pencils

i agree. this campaign sure is offensive for us Moslems.
btw... you did say "ustad" before. are you Indonesian, by any chance?

picktokyo's picture
picktokyo
1404 pencils

I'd just say scrap this utter shit

Guest's picture
Guest

I'm a moslem... and surely offended with this ad.. prophet doesn't suppose to be in the Ad.. And the message is totally wrong.... FYI Moslem/Islam religion and terrorist is two different world... There's no such thing that terrorist did in our religion!!!!!!!!!! Please remove this Ad... TO AVOID PROVOCATION in certain way!!

Guest's picture
Guest

I'm pretty much just repeating what others have said about this campaign; but I will say it anyway because I was surprised by how strongly I reacted to these images.
Firstly, I am not religious, but was raised so. I fought like hell to get out of it all and now that I have I am happy; but majority of religious people I grew up knowing/still know are gracious, intelligent and good people, who never felt the need to be extreme, pushy, or condescending with their beliefs. An ignorant and stereotypical (and yes I am aware it is MEANT to be stereotypical) campaign like this does NO favours to the image of atheism, to humour or to the brand promoting these t shirts and skateboards. It makes them come off as just as intolerant, ignorant and insensitive to other's beliefs as extremist muslims or christians. As for the kind and NOT aggressive religious people out there, it is just offensive. It is sad that people wanting to combat this blind belief in religion or the extreme and aggressive attitudes of SOME religious people feel they can make their point by being just as extreme, rude and insensitive in their reply.

Or

If they are doing this just so people like me get annoyed and pay attention, to be controversial and make a name for themselves in the advertising world, they probably could have been a lot more clever and funny. They are not funny. There is no subtlety. There is no merit in a campaign purely designed for shock factor and to create "buzz".

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

This is more a t-shirt design then an ad. They are only out to offend people.

Guest's picture
Guest

looks like this agency prefers a lion above being fatwa'd.

too bad this work is too easy and too sucky for a lion.

Guest's picture
Guest

it s ashame what you say , our religion is more noble than you think , your are unhuman and you dont what is civilisation you are farfrom human and ethic valueus

Guest's picture
Guest

Dude - you claim you follow a noble religion, and then call others unhuman. Perhaps you should show some of that nobility you claim your religion possesses. Or perhaps both you and your religion don't know what true nobility is. Which is it?

Hiperion's picture
Hiperion
3138 pencils

I agree with the copy, but the campaign is bad.
Weak concept, horrible art.

Guest's picture
Guest

on a similar note:
http://www.videosurf.com/video/cspan-sam-harris-end-of-faith-religion-...

Pretty much the same thing.

I like it!

Jupiter's picture
Jupiter
547 pencils

Eshe Streetwear campaign is GARBAGE!!!

commenting just to gather more pencils:-)

cef's picture
cef
547 pencils

This doesnt seem like an "ad".

Guest's picture
Guest

I like how the creatives don't even use their real names on the credits.
Real proud of your work?

Disco Munky's picture
Disco Munky
3900 pencils

......said the "Guest".

Doin' it for the points

Guest's picture
Guest

Hey, i'm another guest and i'm only posting as one because i don't want to give out mt e-mail.

Disco Munky's picture
Disco Munky
3900 pencils

It's a little something called "not giving it to them". Go ahead and try to e-mail me.

Doin' it for the points

Guest's picture
Guest

This is wrong.

Guest's picture
Guest

This campaign spreads an opinion, that is not what advertising is about. Leave that to politics. Campaign is Garbage.

Guest's picture
Guest

Why? It's not even an ad. I appreciate the apology. A retraction would be more in order.

Guest's picture
Guest

"I realize that this is a highly controversial campaign and I want to make sure it is clear to everybody that the fact that we publish any campaign it doesn't mean we support it too. We're just publishing it for the world to see and comment on. Apologies to anyone offended."

Why would anyone design something centered on a concept that A. Is so inflammatory & B. They don't support?
Seems to me someone sold their soul.

Billoughsby's picture
Billoughsby
5091 pencils

I am not Muslim, but this is very disrespectful. On that ground, I disdain it and think it is irresponsible to put out. If one living, real human being is harmed or gets disrespected because of this pathetic campaign, it won't have been worth it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Wrong, this campaign is just wrong. Nothing else to say.

Disco Munky's picture
Disco Munky
3900 pencils

Whist I'm not religious, I really don't think these are a good idea. We can argue the merits of religion, but the facts in this case stay the same. The Catholic church, from the Pope down, has over the last few years been directly involved with the covering up of child abuse. Islam however is DIVIDED between those that interpret the Koran one way and those that believe the opposite. Mohamed isn't around any more and there is no definitive record of him sanctioning suicide bombers, despite what the extremists would have you believe. This is just the work of young kids who think that a loud noise is the same as making a coherent statement on the role/responsibilities of religion in our society.

Ivan:
I know that everyone is entitled to their say, but you are allowed to make the decision to not repeat the rubbish they say. You should probably take these down before they tarnish the site, and not just the creatives that did them.

Doin' it for the points

nspad's picture
nspad
96 pencils

So much for creative liberties.

Disco Munky's picture
Disco Munky
3900 pencils

Meaning? I suppose if I found a picture of a lady that turned out to be your mother in the 70's and decided to use it a way that either made her look like a slut or drug addict due to my "creative Liberties" you'd just sit there and let people pass comment on it in a fair and balanced way? Now what if I altered the picture to make it look like she was doing something that she probably wouldn't ever do in real life? Would you allow me my "creative liberties" then?

It's easy to act like the moral superior when you're an empty vessel of "creative liberties", but l suppose your delusional sense of moral superiority allows you the right to pipe up with what we can only call; Being a gaytard. Now don't be insulted. I just used my creative freedom to create a sentence that summed up what I think you are. I could have also use "self important Knob jockey"

Doin' it for the points

mandark_123's picture
mandark_123
3017 pencils

wrong very much wrong.. i should be banned...

Guest's picture
Guest

haha, yes you should.

Guest's picture
Guest

Hey! Hi guys.
Just wanted to remind you of all of freedom of expression. Remember that?
You can csay the ad is bullshit for other reasons, like art direction or copy.
Now shut the fuck up about banning them please thank you.

Guest's picture
Guest

freedom of expression? there's no such thing.. what if a rabbi in this ad? oh im sure someone will wrote :"this ad is antisemit.."

redbully's picture
redbully
30 pencils

someone is going to die for this one...hahaha.

Guest's picture
Guest

no one will die for this ad.

Guest's picture
Guest

Wow! Taking this slightly too seriously wouldn't you say guys? Its totally about the shock value, its kinda dumb but come on its not the end of the world!

Guest's picture
Guest

Ivan i thing that it was a big mistake to put this campaign even if ur not agree with them
no one is putting the gun on ur head to put it
i think it was a wrong decision
and for the agency that made this campaign " How long will continue, considering that the swearing in religious freedom?"

ivan's picture
ivan

If you support gagging freedom of speech, one day it will bite you back when your voice will be silenced. As long as it doesn't physically hurts anyone or doesn't urges others to hurt anyone it's ok. If the poster said "kill religious people" instead of "religion is garbage" I wouldn't have posted it.

Ivan Raszl, admin of AotW

Guest's picture
Guest

كس امكوا

Dzsoi's picture
Dzsoi
5268 pencils

I don't think these should be here. Not because it hurts people's believes. Because this is childish, shallow and not creative at all. These are lame, old stereotypes drawn on paper. Nothing more. What are we talking about, really?

Guest's picture
Guest

If "religion is garbage", why are not all religions represented in this series ?

What about the crazed israeli Jewish settlers who steal Palestinian land in the name of god?

Not including this segment of religion, only stigmatizes the others represented, and thus makes it unacceptable.

BTW what is this an ad for ? I thought this was "ads of the world"....

Guest's picture
Guest

were's the jewish religion or you cant touch it ?

Anonymous Author's picture
Anonymous Author
1541 pencils

** Yawns, rolls over and farts** Cue infantile giggling and a swear-word or two, followed by over-wrought, self-aggrandising earnestness.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

IT'S SO BAD

Guest's picture
Guest

Kudos to this site for posting this. You can't control who will be offended. Ads of the World has done just that, displayed ads from around the world. Good job.

Mulyanto's picture
Mulyanto
46 pencils

To creative:
Not every people can accept it as the way you are thinking. Please consider to think carefully about layman Ad society, relligion fans and intercultural communication that website can cope.

Guest's picture
Guest

very dumb. do they realise what they're doing???
Is this creativity? is this what advertising is about? Causing hatred among people?offending religious groups?

Ivan for someone, who has worked and lived in the arab world, must know that this is way unacceptable and offensive at all levels.
It's not a smart move to post this "ad",unrespectfull.You're also responsible . please look around and think twice
Do you want to start another conflict?
"
I am a moslem and I find it extremely important to respect other religions and cultures.

Be wise and remove this ad

aya78's picture
aya78
9 pencils

I cant see anything which is creative or eyecatching here, Can you?
It's only offensive and racist

Guest's picture
Guest

This is racist... Come out of your pessimistic brain and think creatively...

Guest's picture
Guest

There is a thin line that differentiates a good ad from a pathetic excuse for an ad...this ad is the latter , then i am wondering what this garbage is doing on ads of the world??? are the standards dropping?? letting anything and everything come up on the website????? i know ...the ads don't physically hurt anybody...but where is the creative concept behind this garbage??? at least if that existed then putting it over here makes some sense.....

Guest's picture
Guest

its only hate nothing else...

Guest's picture
Guest

Where is the freedom of speech mr. Ivan?? i made some comments here.. but i dnt see them??? am expecting my comments to b here, so others can see the freedom of speech!!

ivan's picture
ivan

I can see your comment. What is the problem? Is it a previous comment of yours? Perhaps you used bad language or links and the spam filter deleted it?

Ivan Raszl, admin of AotW

Guest's picture
Guest

Bad language??? and i feel this ad used a bad language. if they only showed an illustrations.. that was fine t.. but why the hell these morons used the name of prophets? y its not been deleted? Religion could be a GARBAGE for only the 5% lame people of this world.. not for whole world. This campaign OFFENDED me alot. This is racism & hatred only... and u supported it mr. Ivan.

ivan's picture
ivan

The word "garbage" isn't considered bad language. I'm not going to defend the campaign. My position is already stated.

Ivan Raszl, admin of AotW

Guest's picture
Guest

stopid dumys flip me over

Guest's picture
Guest

Shocking AD not even cleverly done.Pathetic

Guest's picture
Guest

Silly ads without any point. Made with the mentality of "lets get everyone talk about us". But it ends up with people actually hating it.

Guest's picture
Guest

i am Muslim and an artist too, this is not bad,
i simply believe God is Creative, cheers

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