E-optika.sk: LittleBigBoard

Lost your contact lenses? Get new ones at e-Optika

When people lose their contact lenses, they get down and search for them. We just placed our advert exactly where they'll be.

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman
Published: August 2011

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TommyO's picture
1866 pencils

No one will ever see it unless they DO lose a contact lense right there.

dimitrireijniers's picture
8 pencils


stewart76's picture
229 pencils

Done: Smart.

TatiiiAlmeida's picture
166 pencils

I like this idea. It's relevant and can create an small buzz in blogs and facebook. People can talk about it, even the ones are not looking for their eyes lenses, people can spread it. Guerrilla is always good for small budget brands. Congratulations.

And about what stewart76 said, I think we can't compare SmartForTwo and Eyes lenses, 2 different markets. We could see as bad solution if another eye lense brand has done the same.

sirvan's picture
29870 pencils

Nice, smart, and easily doable.


"I love some things, and don't love some other things."

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Nice..love it..

Troll's picture
612 pencils

It's cool. I like it.

That One Guy's picture
That One Guy
266 pencils

I like it. It probably cost next to nothing to execute. The client would love that. Small billboards in weird places. Is this the future?

CABAZORRO's picture
354 pencils


JHam's picture
58 pencils

Smart and cool! Congrats

JHam's picture
58 pencils

Smart and cool! Congrats

Bill Me Now's picture
Bill Me Now
164 pencils

smart and makes me smile-kudos!

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