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LittleBigBoard

Agency: 
Published/Aired: 
August 2011
Description: 

When people lose their contact lenses, they get down and search for them. We just placed our advert exactly where they'll be.

Outdoor advertisment created by Jandl, Slovakia for E-optika, within the category: Health.

Lost your contact lenses? Get new ones at e-Optika

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman

Comments (12)

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Highest Rated

Bill Me Now's picture
Bill Me Now
Activity Score 180

smart and makes me smile-kudos!

TommyO's picture
TommyO
Activity Score 1866

No one will ever see it unless they DO lose a contact lense right there.

dimitrireijniers's picture
dimitrireijniers
Activity Score 8

idd

stewart76's picture
stewart76
Activity Score 234

Done: Smart.

TatiiiAlmeida's picture
TatiiiAlmeida
Activity Score 166

I like this idea. It's relevant and can create an small buzz in blogs and facebook. People can talk about it, even the ones are not looking for their eyes lenses, people can spread it. Guerrilla is always good for small budget brands. Congratulations.

And about what stewart76 said, I think we can't compare SmartForTwo and Eyes lenses, 2 different markets. We could see as bad solution if another eye lense brand has done the same.

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

sirvan's picture
sirvan
Activity Score 29860

Nice, smart, and easily doable.

+++

"I love some things, and don't love some other things."

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

Nice..love it..

Troll's picture
Troll
Activity Score 674

It's cool. I like it.

That One Guy's picture
That One Guy
Activity Score 266

I like it. It probably cost next to nothing to execute. The client would love that. Small billboards in weird places. Is this the future?

CABAZORRO's picture
CABAZORRO
Activity Score 366

Ridiculo..>!

JHam's picture
JHam
Activity Score 58

Smart and cool! Congrats

JHam's picture
JHam
Activity Score 58

Smart and cool! Congrats

Bill Me Now's picture
Bill Me Now
Activity Score 180

smart and makes me smile-kudos!

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