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Light

Agency: 
Published/Aired: 
December 2010
Description: 

Designed to be readable only at night in unlit locations, this poster was silk screened with a strontium-based
phosphorescent ink that will glow brightly for eight to ten hours after charging in the sun for a half hour.

A light in your darkest hour.

Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Gary Sume, Ryan Anderson, Dave Newbold
Art Director: Ryan Anderson
Copywriter: Gary Sume
Production Manager: Cynthia Griffin

Comments (15)

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Highest Rated

Tspot's picture
Tspot
Activity Score 241

I don't hate the execution as much as everyone else. Depressed people tend to sleep all day and go out at night if they go out at all. There are plenty of dimly lit streets. Not saying this ad, or any print ad, will work.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

So you think a poster will stop me from putting a bullet in my head? Don't think so.

luispiter's picture
luispiter
Activity Score 2756

I like the action

reasonwhy's picture
reasonwhy
Activity Score 147

Actually, if i meet that print, I'm in a very scary street where no one goes ... but killers, to kill me before I do.
Nevertheless, if you put that kind of ad in a fluent street, there will be light, so it won't work ...

everartz's picture
everartz
Activity Score 7609

what if someone passes by the poster in the daytime and never repeats it in the dark.. or vise versa ..then it wouldnt make any sense!
i see that 2011 has a sh*t start in our industry until it is proven otherwise!

| Everartz |

simon.gross's picture
simon.gross
Activity Score 541

Creative: So the target we're aiming for here is suicidal people who are standing around outside in the dark. Correct?
Client: That's not what we said.
Creative: But this is an awesome idea.
Client: What about people who are, you know, having suicidal thoughts but in, for example, normally lit situations?
Creative: Look, I'm not a scientist.
Client: This idea's not that great.
Creative: That's because it's awesome.

Billoughsby's picture
Billoughsby
Activity Score 5144

Best thread ever. (Hi Lee.)

Real larfs from first comment to last. Thanks, guys

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Welcome back Billyboy

Lazarus's picture
Lazarus
Activity Score 1536

I'm saved.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"End suicide" - END it? Isn't that a bit final? Isn't 'putting an end to it all' what it's all about in the first place?

And for the love of all that's depressed, NOBODY in that state of mind goes and finds an alley for the deed, unless it's got a 500ft drop at the other side of the wall.

And a website. When you've got 20 seconds to shift someone's thinking to the safer side of selfmurderous thought, you don't assume they've gone out with their rope and pills and pistol and are in the state of mind to go to a website that is, after all, just a signpost to other websites (okay, and some numbers - but why not put the numbers up on the poster?)

AND Goblin-green ghoulish photoluminescence? Are you f*cking INSANE? Why not just put the Nike tagline up there too and be done with it.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

A ten star for your comment CP! Just do it.... ;-)))

morse's picture
morse
Activity Score 17364

Haha, so true.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

whatthefudge's picture
whatthefudge
Activity Score 1266

EndCreativeSolutionsThatHasNothingToDoWithTheBriefNow.org

Billoughsby's picture
Billoughsby
Activity Score 5144

So they only care about suicidal vampires. Is that it?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
Activity Score 5498

See what happens when you have three CDs? ;)

The Jobless Writer
Will Think for Salary

Tspot's picture
Tspot
Activity Score 241

I don't hate the execution as much as everyone else. Depressed people tend to sleep all day and go out at night if they go out at all. There are plenty of dimly lit streets. Not saying this ad, or any print ad, will work.

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