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Light

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Published/Aired: 
December 2010
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Description: 

Designed to be readable only at night in unlit locations, this poster was silk screened with a strontium-based
phosphorescent ink that will glow brightly for eight to ten hours after charging in the sun for a half hour.

A light in your darkest hour.

Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Gary Sume, Ryan Anderson, Dave Newbold
Art Director: Ryan Anderson
Copywriter: Gary Sume
Production Manager: Cynthia Griffin

Comments (15)

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Highest Rated

Tspot's picture
Tspot
240 Activity Scores

I don't hate the execution as much as everyone else. Depressed people tend to sleep all day and go out at night if they go out at all. There are plenty of dimly lit streets. Not saying this ad, or any print ad, will work.

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