Ecofill Ink Cartridges: Yellow / Beer

Black runs out, story changes.

Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Chief Creative Officer: John Raul Forero
Executive Creative Directors: Juan Jose Posada, Juan Pablo Alvarez, Mauricio Guerrero
Creative Directors: Julian Gutierrez, Andres Astorquiza
Copywriters: Fabian Gomez, Mario Betancur
Art Directors: Mauricio Sanchez, Armando Niño, Andres Astorquiza
Photographer: Ugo Passalacqua
Art Buyers: Adriana Pares, Diego Rincon
Account Supervisor: Fabio Quiroga
Account Manager: Carolina Duran


thedesignaddict's picture
5415 pencils

I don't get this at all.

certaintly's picture
4056 pencils

only printers will understand this. so perfect for the target

morse's picture
16637 pencils

Without the color the meaning of the image changes. When you know the pilot is drinking beer it's not the same as pilot drinking a juice.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tillfu's picture
74 pencils

Nice idea - very good concept but the execution is a bit too complicated - and yes, ads have to be simple and to be understood without a lot of thinking ! So very good cpncept - just would have needed a little push forward in communicating its message ! Still, worthy the award !

Andrej Troha's picture
Andrej Troha
613 pencils

Very smart! Nice fun-sized puzzle that makes you think for a second.

Joele's picture
283 pencils

Best ad in Cannes 2013!

fleurylasante's picture
10 pencils

Works less than the 3 other but still, very good campaign !

Naser_K's picture
173 pencils

Caption under the ad is wrong, "yellow" runs out.

kleenex's picture
36288 pencils

Solid idea. Some ads work better than others.

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