Eats Coast Trains: London to York / Leeds

Miniature Prices.

Dentsu London have extended their OMiniature Prices' campaign for East Coast beyond traditional media. By constructing a number of Miniature Poster sites and placing them around London Dentsu wanted to get the idea of Miniature Prices in direct contact with consumers. Dentsu created their small dioramas and tiny to-scale artwork for the posters which were placed on the pavement for people to discover.

Advertising Agency: Dentsu London, UK
Executive Creative Director: Andy Lockley
Art Directors: Andy Preston, Jon Foye
Copywriter: Joe Williams
Typographer: Doug Lyon

March 2010


thaistylez's picture
224 pencils

cute, i like it


Davai's picture
618 pencils

Small price so small billboard ? Don't you have more original ?

royschellekens's picture
390 pencils

Miniature idea. Miniature execution.

Hate advertising? Make better ads.

Prime83's picture
497 pencils

The idea is not brilliant but the result turns out to be entertaining and enjoyable as well as effective.

Adaddicted's picture
3435 pencils

would be interesting to see if there's a video?!


michelangelo's picture
660 pencils

to each his own

dsklan's picture
1926 pencils

not good and done before!

Hiperion's picture
3138 pencils

Nothing special..

desaipriya's picture
24 pencils

Too small to be noticed?

art one's picture
art one
70 pencils

hmmm.... i'd probably stand on it. "Damn kids! tidy up your toys!"

MJStinson77's picture
601 pencils

Although the idea of small prices tied to some sort of small execution is not original, I like the discovery aspect of these pieces. I think walking down the street and discovering these little jems would be exciting. | | wordjones

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