London to York / Leeds

March 2010
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Dentsu London have extended their OMiniature Prices' campaign for East Coast beyond traditional media. By constructing a number of Miniature Poster sites and placing them around London Dentsu wanted to get the idea of Miniature Prices in direct contact with consumers. Dentsu created their small dioramas and tiny to-scale artwork for the posters which were placed on the pavement for people to discover.

Miniature Prices.

Advertising Agency: Dentsu London, UK
Executive Creative Director: Andy Lockley
Art Directors: Andy Preston, Jon Foye
Copywriter: Joe Williams
Typographer: Doug Lyon

Comments (12)

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MJStinson77's picture
601 Activity Scores

Although the idea of small prices tied to some sort of small execution is not original, I like the discovery aspect of these pieces. I think walking down the street and discovering these little jems would be exciting. | | wordjones