East Coast Trains: London to York / Leeds

Miniature Prices.

Dentsu London have extended their OMiniature Prices' campaign for East Coast beyond traditional media. By constructing a number of Miniature Poster sites and placing them around London Dentsu wanted to get the idea of Miniature Prices in direct contact with consumers. Dentsu created their small dioramas and tiny to-scale artwork for the posters which were placed on the pavement for people to discover.

Advertising Agency: Dentsu London, UK
Executive Creative Director: Andy Lockley
Art Directors: Andy Preston, Jon Foye
Copywriter: Joe Williams
Typographer: Doug Lyon
Published: March 2010

12 comments

thaistylez's picture
thaistylez
224 pencils

cute, i like it

:D

Davai's picture
Davai
608 pencils

Small price so small billboard ? Don't you have more original ?

royschellekens's picture
royschellekens
390 pencils

Miniature idea. Miniature execution.

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Prime83's picture
Prime83
497 pencils

The idea is not brilliant but the result turns out to be entertaining and enjoyable as well as effective.

Adaddicted's picture
Adaddicted
3435 pencils

would be interesting to see if there's a video?!

withalltherespects

michelangelo's picture
michelangelo
660 pencils

to each his own

dsklan's picture
dsklan
1927 pencils

not good and done before!

Hiperion's picture
Hiperion
3138 pencils

Nothing special..

desaipriya's picture
desaipriya
24 pencils

Too small to be noticed?

art one's picture
art one
70 pencils

hmmm.... i'd probably stand on it. "Damn kids! tidy up your toys!"

MJStinson77's picture
MJStinson77
601 pencils

Although the idea of small prices tied to some sort of small execution is not original, I like the discovery aspect of these pieces. I think walking down the street and discovering these little jems would be exciting.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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