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31 comments

matrix4u's picture
matrix4u
19 pencils

did not get the concept???

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

Good stuff

Phil Lestino's picture
Phil Lestino
1660 pencils

Different, but i believe a little dangerous....people shpould be concentrating on vehical control not reading.

morse's picture
morse
14027 pencils

Lovely idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

talkingisfree's picture
talkingisfree
2458 pencils

Like the idea in itself a lot. It works quite well also because is dangerous but...is really dangerous, so...

santomas's picture
santomas
6 pencils

Clever!

Paloma's picture
Paloma
525 pencils

Is it a joke?
Am I supposed to read all this copy while I'm driving?

Graficus Erectus's picture
Graficus Erectus
2 pencils

Come on Paloma. You can't be serious....

Guest's picture
Guest

I thought that too, you can't be serious man,

If you read it, it means you're NOT driving, you're stuck in traffic. That's why they suggest the train.

Duckman's picture
Duckman
520 pencils

good stuff

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

R U serious's picture
R U serious
405 pencils

This works good in Amsterdam cause you got to be stoned to stare at this till the end.

Say my name, say my name...

Tomzwarts's picture
Tomzwarts
42 pencils

I think most of the people will go another route before getting the message.

Gi_bo's picture
Gi_bo
1385 pencils

its to read in traffic jams..quite interesting, but you might even get people reading while driving...causes distraction..but great idea.

GiBo

binunk's picture
binunk
216 pencils

Really dangerous...:(

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

Really like it! I'm a bit surprised the bus companies put it on their busses though..

Good work!

jebus's picture
jebus
470 pencils

Nice mockup. Will it actually run?

Quinner's picture
Quinner
48 pencils

I really was wondering where this ad was going (excuse the pun) Body copy on a bus. Hello. But the pay off was rewarding and really nailed it. Nice one.

atb2005's picture
atb2005
13567 pencils

This could potentially cause accidents, so it's not such a clever idea after all. It's actually dangerous.

picntype's picture
picntype
146 pencils

you mean ppl gonna kill themselves to read this? i dnt even look at this while im driving. but it would make sense wen im stuck behind this wagon. :)

atb2005's picture
atb2005
13567 pencils

Yes, there might be some fender benders or slight injuries. Death? Don't know. There's nothing wrong with reading this if you're indeed stuck in a traffic jam. Otherwise, having it right in front of you, while driving, could be a little distracting. The idea - or concept - behind it is good though; no doubt about that.

royschellekens's picture
royschellekens
390 pencils

Love the idea!

And ofcourse it is a bit dangerous. But if you crash your car into the back of this bus you can hear yourself say: Dutch Railways. I should have came along!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Dzsoi's picture
Dzsoi
5114 pencils

Reminds me of those stickers on cars with the text: "If you can read this, you came too close."
Here, if you can read all this, you are in the jam for too long.

Hiperion's picture
Hiperion
3138 pencils

well done!
effective and simple :)

alejulimaty's picture
alejulimaty
826 pencils

very smart, love it

satrianee's picture
satrianee
3748 pencils

I'd love to stuck behind this bus on my cm by cm way to work.

Adaddicted's picture
Adaddicted
3435 pencils

also feel the same here ;-))

withalltherespects

pepsiice's picture
pepsiice
253 pencils

hahahaha I like it!

Brain-Art's picture
Brain-Art
1101 pencils

No

Critic's picture
Critic
271 pencils

I agree with Dzsoi. It's pretty dangerous.

sold's picture
sold
2685 pencils

http://fernandalima.files.wordpress.com/2010/03/outdoor_texto_longo1.jpg

done by Africa, 6 or more years ago.
says: bottled drivers (literal translation), the itau bank was made for you that live in a city like this, where people can read a billboard with 84 words, while stay stop on transit... Itau, made for you.

Carlos Aledo's picture
Carlos Aledo
63 pencils

It is a great idea! I just would do the typography a little bit bigger and cut the copy in half. Look like too long for reading even If you are in a traffic jam.

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