Dutch Railways: Textbus
Advertising Agency: DDB Amsterdan, The Netherlands
Art Directors / Copywriters: Robert van der Lans, Ruben Sonneveld
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32 Comments
did not get the concept???
Good stuff
Different, but i believe a little dangerous....people shpould be concentrating on vehical control not reading.
Lovely idea.
What hath God wrought
Like the idea in itself a lot. It works quite well also because is dangerous but...is really dangerous, so...
Clever!
Is it a joke?
Am I supposed to read all this copy while I'm driving?
Come on Paloma. You can't be serious....
I thought that too, you can't be serious man,
If you read it, it means you're NOT driving, you're stuck in traffic. That's why they suggest the train.
good stuff
_____________________________________________________
Trifles make perfection, and perfection is no trifle.
This works good in Amsterdam cause you got to be stoned to stare at this till the end.
Say my name, say my name...
I think most of the people will go another route before getting the message.
its to read in traffic jams..quite interesting, but you might even get people reading while driving...causes distraction..but great idea.
GiBo
Really dangerous...:(
Really like it! I'm a bit surprised the bus companies put it on their busses though..
Good work!
Nice mockup. Will it actually run?
I really was wondering where this ad was going (excuse the pun) Body copy on a bus. Hello. But the pay off was rewarding and really nailed it. Nice one.
This could potentially cause accidents, so it's not such a clever idea after all. It's actually dangerous.
you mean ppl gonna kill themselves to read this? i dnt even look at this while im driving. but it would make sense wen im stuck behind this wagon. :)
Yes, there might be some fender benders or slight injuries. Death? Don't know. There's nothing wrong with reading this if you're indeed stuck in a traffic jam. Otherwise, having it right in front of you, while driving, could be a little distracting. The idea - or concept - behind it is good though; no doubt about that.
Love the idea!
And ofcourse it is a bit dangerous. But if you crash your car into the back of this bus you can hear yourself say: Dutch Railways. I should have came along!
http://twitter.com/royschellekens
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Reminds me of those stickers on cars with the text: "If you can read this, you came too close."
Here, if you can read all this, you are in the jam for too long.
well done!
effective and simple :)
very smart, love it
I'd love to stuck behind this bus on my cm by cm way to work.
also feel the same here ;-))
withalltherespects
hahahaha I like it!
No
I agree with Dzsoi. It's pretty dangerous.
http://fernandalima.files.wordpress.com/2010/03/outdoor_texto_longo1.jpg
done by Africa, 6 or more years ago.
says: bottled drivers (literal translation), the itau bank was made for you that live in a city like this, where people can read a billboard with 84 words, while stay stop on transit... Itau, made for you.
It is a great idea! I just would do the typography a little bit bigger and cut the copy in half. Look like too long for reading even If you are in a traffic jam.
http://www.behance.net/CarlosAledo
It looks nice, with a strong advice. My brother is a motorcyclist that worked at outsized cargo by rail from Turkey for some years and when he saw the ad he stayed still for about 2 minutes, I think it had an influence or smth. Any influence is good, this means a somewhat successful company.