Durex: Earth hour

Don't forget to turn off the lights tonight at 20.30
Durex - Lets get it on

Advertising Agency: Trigger, Gothenburg, Sweden
Creative Directors: Markus Näslund, Kristina Lundström
Art Director: Niklas Hultman, Johan Stag
Copywriter: Petur Olafsson
Published: March 28 2009

20 comments

Guest's picture
Guest

right

Notorious's picture
Notorious
631 pencils

simple nice

outsmart me, if you can

Sara-Lee's picture
Sara-Lee
18 pencils

I love it! I'm wondering what people honestly would do first, turn off the lights for a good cause or for sex?

Notorious's picture
Notorious
631 pencils

im turning it off for my holy sleep that my body requests everyday - ops imean everynite- imsleepyalready-gudnite

outsmart me, if you can

Guest's picture
Guest

What is this? Is this a forum for advertising people or for environerds.

White copy ( Helvetica ?) over solid black background. WoooooooWhhhoooo Creatives!

Gimme more. Lame

Sara-Lee's picture
Sara-Lee
18 pencils

I wouldn't say it's lame.
The message is clear and isn't that what advertising is all about?

cebado's picture
cebado
258 pencils

SIMPLE, NICE

Guest's picture
Guest

Awesome!
mix of Social responsibility and selling your product!

Guest's picture
Guest

nice, was this released the same day that the turn off the lights one?

Guest's picture
Guest

I uslually like to see, when I make love. Sorry

premc's picture
premc
917 pencils

gud one ! 6/10

radical

derya's picture
derya
302 pencils

love it!

Guest's picture
Guest

So nice so swedish!

tantrik_indian's picture
tantrik_indian
953 pencils

Very nice :-)

~~this paranoid survived!~~

Tonits's picture
Tonits
349 pencils

Quizá podría haber sido mejor la ejecución gráfica, pero es un buen RSE.

Guest's picture
Guest

i dont understand it, can u explain please?

TRICKY's picture
TRICKY
3950 pencils

google earth hour

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

20:30 not 20.30

Guest's picture
Guest

OKKKKKKKKKAAAAAAAAAAAAAAAYYYYYYYYYYYYYYY.

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