Durex: Earth hour
Don't forget to turn off the lights tonight at 20.30
Durex - Lets get it on
Advertising Agency: Trigger, Gothenburg, Sweden
Creative Directors: Markus Näslund, Kristina Lundström
Art Director: Niklas Hultman, Johan Stag
Copywriter: Petur Olafsson
Published: March 28 2009


21 Comments
right
simple nice
outsmart me, if you can
I love it! I'm wondering what people honestly would do first, turn off the lights for a good cause or for sex?
im turning it off for my holy sleep that my body requests everyday - ops imean everynite- imsleepyalready-gudnite
outsmart me, if you can
What is this? Is this a forum for advertising people or for environerds.
White copy ( Helvetica ?) over solid black background. WoooooooWhhhoooo Creatives!
Gimme more. Lame
I wouldn't say it's lame.
The message is clear and isn't that what advertising is all about?
SIMPLE, NICE
Awesome!
mix of Social responsibility and selling your product!
simpel but nice
Durex' ads are usually good:
http://9gag.com/search/?query=durex
nice, was this released the same day that the turn off the lights one?
I uslually like to see, when I make love. Sorry
gud one ! 6/10
radical
love it!
So nice so swedish!
Very nice :-)
~~this paranoid survived!~~
Quizá podría haber sido mejor la ejecución gráfica, pero es un buen RSE.
i dont understand it, can u explain please?
google earth hour
The man who stops advertising to save money is like the man who stops the clock to save time
20:30 not 20.30
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