Dumocalcin: Giant Bones

Dumocalcin: Giant Bones
Average: 7 (41 votes)

Advertising Agency: Publicis Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Creative Director: Roy Sagala
Art Directors: Yohannes Chayadi, Eddu Enoary, Randy Rinaldi
Copywriters: Dono Yuniarto, Roy Sagala
Agency Producer: Ungky Widyoastono
Typographer: Yohannes Chayadi
Senior Account Director: Iwana Frederika

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15 comments

Guest's picture
GuestSaturday, July 10, 2010 - 20:18

done http://www.joelapompe.net/2010/07/07/bones-pillars-sandoz-dumocalcin-a...

thedesignaddict's picture
4834 pencils
thedesignaddictSunday, July 11, 2010 - 00:03

Great idea. The bones look amazing, but the type on the bridge looks really old and distressed. Kind of a weird disconnect for me.

Guest's picture
GuestSunday, July 11, 2010 - 01:41

done already.

here's the link:

http://adsoftheworld.com/media/ambient/novartis_calciumsandoz_bone_fly...

Guest's picture
GuestSunday, July 11, 2010 - 02:27

Been done before!

joelapompe's picture
2953 pencils
joelapompeSunday, July 11, 2010 - 07:28

what a shame
http://www.joelapompe.net/2010/07/07/bones-pillars-sandoz-dumocalcin-a...

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

krautland's picture
3241 pencils
krautlandSunday, July 11, 2010 - 07:29

bad photoshop. please prove you really did this.

Guest's picture
GuestMonday, July 12, 2010 - 02:05

am sorry but this concpet was already go through in india and it was rated as one of the best use of ambient media. if any one want futher reference please feel free to google India , SAndoz , mantri circle ad
cheers

Pombooie's picture
407 pencils
PombooieMonday, July 12, 2010 - 03:59

Don't creatives know what's going on in the ad world? Are people ignorant of the great work being done in other countries? Whether this is a case of blatant plagiarism or complete ignorance, the creative director who let this through should issue an apology. This sort of ripping off of ideas gives advertising a bad name!

amitparekh's picture
75 pencils
amitparekhMonday, July 12, 2010 - 05:06

done by saatchi n saatchi , india for sandoz...

Guest's picture
GuestMonday, July 12, 2010 - 09:23

For people who are actually busy doing work, there isn't enough time to surf the net for all hours of the day to see if your idea is completely original. If the idea is solid and appropriate for the client, then it should be executed. It's not like they're ripping off the Nike swoosh or something.

Guest's picture
GuestMonday, July 12, 2010 - 09:25

For people who are actually busy doing work, there isn't enough time to surf the net for all hours of the day to see if your idea is completely original. If the idea is solid and appropriate for the client, then it should be executed. It's not like they're ripping off the Nike swoosh or something.

irot's picture
60 pencils
irotTuesday, July 13, 2010 - 14:34

Part of being a creative director is to read and know about what other countries are doing, there is no excuse, specially with the technology we have now that someone "doesn' know" of a campaign made on the other side of the planet. Sorry, but that's is no excuse.

Wisdom is fast...but I'm faster.

Guest's picture
GuestWednesday, July 14, 2010 - 04:23

Tepu.. tepu...

Disco Munky's picture
3924 pencils
Disco MunkyFriday, July 16, 2010 - 18:46

FAKE. Is this a site to post concepts or actual run work?

Doin' it for the points

Guest's picture
GuestThursday, July 22, 2010 - 18:15

been done and not better...not clap..clap...but crap...crap...crap...let's spread this all over the advertising blog and web site