Dumocalcin: Giant Bones

Advertising Agency: Publicis Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Creative Director: Roy Sagala
Art Directors: Yohannes Chayadi, Eddu Enoary, Randy Rinaldi
Copywriters: Dono Yuniarto, Roy Sagala
Agency Producer: Ungky Widyoastono
Typographer: Yohannes Chayadi
Senior Account Director: Iwana Frederika

16 comments

thedesignaddict's picture
thedesignaddict
5391 pencils

Great idea. The bones look amazing, but the type on the bridge looks really old and distressed. Kind of a weird disconnect for me.

Guest's picture
Guest
Guest's picture
Guest

Been done before!

krautland's picture
krautland
3225 pencils

bad photoshop. please prove you really did this.

Guest's picture
Guest

am sorry but this concpet was already go through in india and it was rated as one of the best use of ambient media. if any one want futher reference please feel free to google India , SAndoz , mantri circle ad
cheers

Pombooie's picture
Pombooie
407 pencils

Don't creatives know what's going on in the ad world? Are people ignorant of the great work being done in other countries? Whether this is a case of blatant plagiarism or complete ignorance, the creative director who let this through should issue an apology. This sort of ripping off of ideas gives advertising a bad name!

amitparekh's picture
amitparekh
75 pencils

done by saatchi n saatchi , india for sandoz...

Guest's picture
Guest

For people who are actually busy doing work, there isn't enough time to surf the net for all hours of the day to see if your idea is completely original. If the idea is solid and appropriate for the client, then it should be executed. It's not like they're ripping off the Nike swoosh or something.

Guest's picture
Guest

For people who are actually busy doing work, there isn't enough time to surf the net for all hours of the day to see if your idea is completely original. If the idea is solid and appropriate for the client, then it should be executed. It's not like they're ripping off the Nike swoosh or something.

irot's picture
irot
60 pencils

Part of being a creative director is to read and know about what other countries are doing, there is no excuse, specially with the technology we have now that someone "doesn' know" of a campaign made on the other side of the planet. Sorry, but that's is no excuse.

Wisdom is fast...but I'm faster.

Guest's picture
Guest

Tepu.. tepu...

Disco Munky's picture
Disco Munky
3900 pencils

FAKE. Is this a site to post concepts or actual run work?

Doin' it for the points

Guest's picture
Guest

been done and not better...not clap..clap...but crap...crap...crap...let's spread this all over the advertising blog and web site

Chacho's picture
Chacho
49 pencils

Old and DONE

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