DU Kulturmagazin: Eyetracking of Monument to Labor

More than meets the eye when viewing art. DU Arts and Cultural Magazine

In order to reach art aficionados in public places we used large panels showing public works of art and monuments pictured as eye trackings. When taking a closer look at the black zigzag patterns, passers-by come to realize that these lines reveal an article from DU Arts Magazine that provides background information on the respective artist and his work. So they see more when looking at the monuments.

Advertising Agency: Euro RSCG Zurich, Switzerland
Creative Directors: Axel Eckstein, Frank Bodin
Art Director: Christina Wellnhofer
Copywriter: Ivan Madeo
Graphics: Dominique Magnusson
Published: October 2011

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4 comments

iambusy's picture
iambusy
2219 pencils

nice

busy.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

nice

simonds08's picture
simonds08
598 pencils

can't say I would have the time to read all of that

pabzi007's picture
pabzi007
108 pencils

nice

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