Advertisement

Eyetracking of AIDS Sculpture

Agency: 
Published/Aired: 
October 2011
4349
Description: 

In order to reach art aficionados in public places we used large panels showing public works of art and monuments pictured as eye trackings. When taking a closer look at the black zigzag patterns, passers-by come to realize that these lines reveal an article from DU Arts Magazine that provides background information on the respective artist and his work. So they see more when looking at the monuments.

Outdoor advertisment created by Euro RSCG, Switzerland for DU Kulturmagazin, within the category: Media.

More than meets the eye when viewing art. DU Arts and Cultural Magazine

Advertising Agency: Euro RSCG Zurich, Switzerland
Creative Directors: Axel Eckstein, Frank Bodin
Art Director: Christina Wellnhofer
Copywriter: Ivan Madeo
Graphics: Dominique Magnusson

Comments (1)

Log in or register to post comments
iambusy's picture
iambusy
Activity Score 2219

good

busy.

Featured Content

Latest Collections

Advertisement