Dry the River - No Rest: 3D paper-crafted horses

Watch the making of here: http://www.youtube.com/watch?v=qkNYS_lip_k

Advertising Agency: FOAM, Sony Music Creative, UK
Creative directors: Phil Clandillon, Steve Milbourne
Creative Xavier Barrade
Producer: Simon Poon Tip
Director: Ricky Stanton
Screenprinting: Bob Eight Pop


kleenex's picture
37457 pencils


Troll's picture
648 pencils

That's cool.
Screw lenticulars and AR codes. With this I don't need to swing my head from side to side like a pigeon or download some retarded app that sends my phone into a seizure.

Argos's picture
2 pencils

My favorite thing about this design is that the three-dimensional nature of the poster makes it difficult to paste other posters over top of it. Many times, you can put up a really nicely designed poster on a public bulletin board, but someone working for a competing event will post their poster over top of yours. The 3D nature of the poster makes it very difficult to just slap something else on top of it.

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