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Dangerous Creatures

Agency: 
Published/Aired: 
April 2013
Description: 

From great whites and giant squids to submarines and medical waste, Droga5 has collated all the dangers of the deep to demonstrate that Dry Dock is the safest beer for landlubbers.

Stay on the Dock

Advertising Agency: Droga5, Sydney, Australia
Executive Creative Director: Duncan Marshall
Creative Chairman: David Nobay
Head of Art: Daryl Corps
Creative Director: Cam Blackley
Art Directors: Luke Chard, Tommy Cehak
Copywriters: Mietta McFarlane, Gavin Chimes

Comments (8)

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Highest Rated

certaintly's picture
certaintly
Activity Score 3994

yea. this wouldve been perfect for non-alcoholic beer.

but as it is, it's nothing more than visualizing the name of the beer.

alex razzaghi's picture
alex razzaghi
Activity Score 243

Where is Waldo

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Stay on the dock?
This is very cryptic.

certaintly's picture
certaintly
Activity Score 3994

yea. this wouldve been perfect for non-alcoholic beer.

but as it is, it's nothing more than visualizing the name of the beer.

SvenVan's picture
SvenVan
Activity Score 61

Great ad. Weird concept.

shortafella's picture
shortafella
Activity Score 1063

Why is this great? Because it's Droga5? Well, it actually sucks. How the hell is this ad going to sell me that beer?

italocr88's picture
italocr88
Activity Score 260

i think this is the first time i see something from Droga5 that it's not good

kleenex's picture
kleenex
Activity Score 43337

I say both ads fail. This is the best one of the two though.

morse's picture
morse
Activity Score 17364

I think it's good. Simple idea. Don't spend time swimming. It's dangerous. Stay on the deck, drink beer. The name lends itself to this concept.

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