Dry Dock: Dangerous Creatures

Stay on the Dock

From great whites and giant squids to submarines and medical waste, Droga5 has collated all the dangers of the deep to demonstrate that Dry Dock is the safest beer for landlubbers.

Advertising Agency: Droga5, Sydney, Australia
Executive Creative Director: Duncan Marshall
Creative Chairman: David Nobay
Head of Art: Daryl Corps
Creative Director: Cam Blackley
Art Directors: Luke Chard, Tommy Cehak
Copywriters: Mietta McFarlane, Gavin Chimes
Published: April 2013

8 comments

alex razzaghi's picture
alex razzaghi
243 pencils

Where is Waldo

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Stay on the dock?
This is very cryptic.

certaintly's picture
certaintly
4056 pencils

yea. this wouldve been perfect for non-alcoholic beer.

but as it is, it's nothing more than visualizing the name of the beer.

SvenVan's picture
SvenVan
37 pencils

Great ad. Weird concept.

shortafella's picture
shortafella
1059 pencils

Why is this great? Because it's Droga5? Well, it actually sucks. How the hell is this ad going to sell me that beer?

italocr88's picture
italocr88
230 pencils

i think this is the first time i see something from Droga5 that it's not good

kleenex's picture
kleenex
34556 pencils

I say both ads fail. This is the best one of the two though.

morse's picture
morse
16545 pencils

I think it's good. Simple idea. Don't spend time swimming. It's dangerous. Stay on the deck, drink beer. The name lends itself to this concept.

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