Doy Doy: Truck
Germany's biggest kebab.
Doy Doy, one of Germany's biggest döner kebab restaurant chains, Germany's biggest kebab - a cement mixing truck with a revolving compartment in the form of a giant kebab that rotated just like a real döner does while it cooks. Not only did the promotion generate lots of local press coverage, international media also picked up on it.
Advertising Agency: SAATCHI & SAATCHI X / SAATCHI & SAATCHI, Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Patrick Ackmann, Alexander Fechner, Heike Erdelmeier
Copywriters: Dorothea Eckhart, John William [Anhang "daner_klein.jpg" gelöscht von Mark Karatas/SAATCHI/DE/EMEA/PUBGROUPE]
Illustrator: Artmos4 (Sprayer)
Released: February 2009
18 comments
not a good ambient for food but idea is cool
i like the idea...
super super
"What looks like a kebab gyro"?
"Not much really... I know, a cement mixer"?
"Ok, that'll do".
"We'll just do a one off then. What's the next brief"?
this is so forced...
So this is the biggest kebab. Cool. And so? This is bad advertising, only to do an ambient.
ah geil, ein aufgerollter bandwurm oder vergammelte Chinanudeln mit Beton gefüllt. Hmm lecker.
Form schön gesehen, medium funktioniert nur leider für essen garnicht.
Appetite appeal is strongly negative.
tastes like cement?
hahaha...
cool idea.. but the kebab doesn't look appetizing at all!
a kebab rotates on a vertical axis;
this is something like a "ochse am spiess"
Next step : the "all you can eat" restaurant on a garbage truck.
Disgusting.
So I eat the kebab, and it turns my stomach into a cement mixer? Yeah. The choice of placement isn't exactly spot on.
just only made for this award show picture - did burkhart agree with that weird piece of heavy metal that looks like a cocoon? can`t imagine
You are a genius
This looks flippin gross
i don't know who eats kebab in Germany, but if its popular among construction workers, then this is on target.
Don't bother, after seeing that, nobody will eat kebab anymore in Germany...