Doy Doy: Truck
Germany's biggest kebab.
Doy Doy, one of Germany's biggest döner kebab restaurant chains, Germany's biggest kebab - a cement mixing truck with a revolving compartment in the form of a giant kebab that rotated just like a real döner does while it cooks. Not only did the promotion generate lots of local press coverage, international media also picked up on it.
Advertising Agency: SAATCHI & SAATCHI X / SAATCHI & SAATCHI, Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Patrick Ackmann, Alexander Fechner, Heike Erdelmeier
Copywriters: Dorothea Eckhart, John William [Anhang "daner_klein.jpg" gelöscht von Mark Karatas/SAATCHI/DE/EMEA/PUBGROUPE]
Illustrator: Artmos4 (Sprayer)
Released: February 2009