Doy Doy: Truck

Germany's biggest kebab.

Doy Doy, one of Germany's biggest döner kebab restaurant chains, Germany's biggest kebab - a cement mixing truck with a revolving compartment in the form of a giant kebab that rotated just like a real döner does while it cooks. Not only did the promotion generate lots of local press coverage, international media also picked up on it.

Advertising Agency: SAATCHI & SAATCHI X / SAATCHI & SAATCHI, Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Patrick Ackmann, Alexander Fechner, Heike Erdelmeier
Copywriters: Dorothea Eckhart, John William [Anhang "daner_klein.jpg" gelöscht von Mark Karatas/SAATCHI/DE/EMEA/PUBGROUPE]
Illustrator: Artmos4 (Sprayer)
Released: February 2009

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18 comments

mandark_123's picture
mandark_123
3017 pencils

not a good ambient for food but idea is cool

just write's picture
just write
653 pencils

i like the idea...

Guest's picture
Guest

super super

Davosk's picture
Davosk
4833 pencils

"What looks like a kebab gyro"?

"Not much really... I know, a cement mixer"?

"Ok, that'll do".

"We'll just do a one off then. What's the next brief"?

Guest's picture
Guest

this is so forced...

Brainsugar's picture
Brainsugar
1577 pencils

So this is the biggest kebab. Cool. And so? This is bad advertising, only to do an ambient.

Guest's picture
Guest

ah geil, ein aufgerollter bandwurm oder vergammelte Chinanudeln mit Beton gefüllt. Hmm lecker.
Form schön gesehen, medium funktioniert nur leider für essen garnicht.

Guest's picture
Guest

Appetite appeal is strongly negative.

Guest's picture
Guest

tastes like cement?

.-_'s picture
.-_
95 pencils

hahaha...
cool idea.. but the kebab doesn't look appetizing at all!

Guest's picture
Guest

a kebab rotates on a vertical axis;
this is something like a "ochse am spiess"

pork_eater's picture
pork_eater
658 pencils

Next step : the "all you can eat" restaurant on a garbage truck.

Disgusting.

Guest's picture
Guest

So I eat the kebab, and it turns my stomach into a cement mixer? Yeah. The choice of placement isn't exactly spot on.

Guest's picture
Guest

just only made for this award show picture - did burkhart agree with that weird piece of heavy metal that looks like a cocoon? can`t imagine

french_connection's picture
french_connection
14 pencils

You are a genius

Guest's picture
Guest

This looks flippin gross

Guest's picture
Guest

i don't know who eats kebab in Germany, but if its popular among construction workers, then this is on target.

pork_eater's picture
pork_eater
658 pencils

Don't bother, after seeing that, nobody will eat kebab anymore in Germany...

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