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Truck

Published/Aired: 
February 2009
Description: 

Doy Doy, one of Germany's biggest döner kebab restaurant chains, Germany's biggest kebab - a cement mixing truck with a revolving compartment in the form of a giant kebab that rotated just like a real döner does while it cooks. Not only did the promotion generate lots of local press coverage, international media also picked up on it.

Germany's biggest kebab.

Advertising Agency: SAATCHI & SAATCHI X / SAATCHI & SAATCHI, Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Patrick Ackmann, Alexander Fechner, Heike Erdelmeier
Copywriters: Dorothea Eckhart, John William [Anhang "daner_klein.jpg" gelöscht von Mark Karatas/SAATCHI/DE/EMEA/PUBGROUPE]
Illustrator: Artmos4 (Sprayer)

Comments (18)

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Highest Rated

john ler's picture
john ler
Activity Score 667

Don't bother, after seeing that, nobody will eat kebab anymore in Germany...

mandark_123's picture
mandark_123
Activity Score 3017

not a good ambient for food but idea is cool

just write's picture
just write
Activity Score 653

i like the idea...

Guest's picture
Guest

super super

Davosk's picture
Davosk
Activity Score 4815

"What looks like a kebab gyro"?

"Not much really... I know, a cement mixer"?

"Ok, that'll do".

"We'll just do a one off then. What's the next brief"?

Guest's picture
Guest

this is so forced...

Brainsugar's picture
Brainsugar
Activity Score 1625

So this is the biggest kebab. Cool. And so? This is bad advertising, only to do an ambient.

Guest's picture
Guest

ah geil, ein aufgerollter bandwurm oder vergammelte Chinanudeln mit Beton gefüllt. Hmm lecker.
Form schön gesehen, medium funktioniert nur leider für essen garnicht.

Guest's picture
Guest

Appetite appeal is strongly negative.

Guest's picture
Guest

tastes like cement?

.-_'s picture
.-_
Activity Score 95

hahaha...
cool idea.. but the kebab doesn't look appetizing at all!

Guest's picture
Guest

a kebab rotates on a vertical axis;
this is something like a "ochse am spiess"

john ler's picture
john ler
Activity Score 667

Next step : the "all you can eat" restaurant on a garbage truck.

Disgusting.

Guest's picture
Guest

So I eat the kebab, and it turns my stomach into a cement mixer? Yeah. The choice of placement isn't exactly spot on.

Guest's picture
Guest

just only made for this award show picture - did burkhart agree with that weird piece of heavy metal that looks like a cocoon? can`t imagine

french_connection's picture
french_connection
Activity Score 14

You are a genius

Guest's picture
Guest

This looks flippin gross

Guest's picture
Guest

i don't know who eats kebab in Germany, but if its popular among construction workers, then this is on target.

john ler's picture
john ler
Activity Score 667

Don't bother, after seeing that, nobody will eat kebab anymore in Germany...

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