To raise awareness on the important issue of girls' low body image, we build a huge folded billboard in Tel Aviv's biggest square. The billboard invited mothers to join the conversation.
Outdoor advertisment created by McCann, Israel for Dove, within the category: Health.
Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisors: Adi Oren, Dikla Pinhasi
Account Managers: Daniella Shlomo-Spiegel, Alona Zaharenko
Planners: Ravid Tiber, Alon Roded
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