Girl Outdoor

Agency Network: 
April 2013

To raise awareness on the important issue of girls' low body image, we build a huge folded billboard in Tel Aviv's biggest square. The billboard invited mothers to join the conversation.

Outdoor advertisment created by McCann, Israel for Dove, within the category: Health.

Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisors: Adi Oren, Dikla Pinhasi
Account Managers: Daniella Shlomo-Spiegel, Alona Zaharenko
Planners: Ravid Tiber, Alon Roded

Comments (12)

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Seldoon Eeffoc's picture
Seldoon Eeffoc
Activity Score 104

Excellent job! It gets the message across quite well.

Meredith Singh's picture
Meredith Singh
Activity Score 407

6 out of 10 girls are ashamed of their bodies. P.S. Buy Dove soap.

morse's picture
Activity Score 18026

Great idea, but Meredith has a fair objection...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jaffar_s's picture
Activity Score 2
joelapompe's picture
Activity Score 3851
Meredith Singh's picture
Meredith Singh
Activity Score 407

Award shows should hire you as a consultant to look through the finalists. That way, they can avoid awarding big awards to ideas that have been done a million times. Have you ever been approached or offered your services to a show?

michele873264's picture
Activity Score 58

I think it's works well with the Dove strat though

kleenex's picture
Activity Score 49614

Yes it does!!

Ad Analyst's picture
Ad Analyst

YAAAAAAAAAAWWWNN!!!!!! This is an idea which is done more than million times. I am really bored

ankitadv's picture
Activity Score 818

awesome video

jowjow's picture
Activity Score 45