Dove: Girl Outdoor

Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.

To raise awareness on the important issue of girls' low body image, we build a huge folded billboard in Tel Aviv's biggest square. The billboard invited mothers to join the conversation.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisors: Adi Oren, Dikla Pinhasi
Account Managers: Daniella Shlomo-Spiegel, Alona Zaharenko
Planners: Ravid Tiber, Alon Roded

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12 comments

Seldoon Eeffoc's picture
Seldoon Eeffoc
102 pencils

Excellent job! It gets the message across quite well.

Meredith Singh's picture
Meredith Singh
394 pencils

6 out of 10 girls are ashamed of their bodies. P.S. Buy Dove soap.

morse's picture
morse
15117 pencils

Great idea, but Meredith has a fair objection...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jaffar_s's picture
jaffar_s
2 pencils
Meredith Singh's picture
Meredith Singh
394 pencils

Award shows should hire you as a consultant to look through the finalists. That way, they can avoid awarding big awards to ideas that have been done a million times. Have you ever been approached or offered your services to a show?

michele873264's picture
michele873264
57 pencils

I think it's works well with the Dove strat though

kleenex's picture
kleenex
25708 pencils

Yes it does!!

Sales and Marketing's picture
Sales and Marketing
453 pencils

YAAAAAAAAAAWWWNN!!!!!! This is an idea which is done more than million times. I am really bored

Speaker I (Sales and Marketing) INDIA

ankitadv's picture
ankitadv
826 pencils

awesome video

jowjow's picture
jowjow
45 pencils

Excellent

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