Doom Fogger: Roachville, The Café

TBWA Hunt Lascaris Johannesburg's brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.

Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa
Published: June 2012

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9 comments

ItMatters's picture
ItMatters
2171 pencils

Funny and really interesting for outdoor.

SoCH_TO's picture
SoCH_TO
953 pencils

Nice work !!

Live with Passion

thedesignaddict's picture
thedesignaddict
5331 pencils

Love it.

Mongoose's picture
Mongoose
4981 pencils

i love this.

Make the logo Bigger and the black, Darker!

MindDrift's picture
MindDrift
1079 pencils

Is this supposed to look like a crack underneath your house? That's what I thought when I read the message "gets to where they live".

peterklaus's picture
peterklaus
108 pencils

simple, good

VampAd's picture
VampAd
1153 pencils

No.

almasnazeer's picture
almasnazeer
157 pencils

WOW nice
Attention value-check
Remembrance value-check
Recall value- I donno if people will remember the product or the ad.

spears ava's picture
spears ava
206 pencils

nice

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