Doom Fogger: Roachville, The Bedroom

TBWA Hunt Lascaris Johannesburg's brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.

Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa
Published: June 2012

14 comments

izzlah's picture
izzlah
228 pencils

award winning

ItMatters's picture
ItMatters
2171 pencils

Humanized cockroaches, so funny. Message delivered. I like it.

SoCH_TO's picture
SoCH_TO
959 pencils

Very Cool Idea !!

Live with Passion

cvchitale's picture
cvchitale
1369 pencils

Agagagagagagagagagagagagagagagaga

bate_palmas's picture
bate_palmas
1479 pencils

The execution is terrific.

THe idea is trite. Done done done done done. Humanising cockroaches? Honestly? How many times can Doom do this?

Nike Diesel's picture
Nike Diesel
13389 pencils

Lame, but fun for kids I guess...

Memetic's picture
Memetic
150 pencils

I'd give it 5 mins before the model was stolen.

thedesignaddict's picture
thedesignaddict
5415 pencils

Who's gonna steal 2 giant dead cockroaches?

kleenex's picture
kleenex
33776 pencils

winner...

thedesignaddict's picture
thedesignaddict
5415 pencils

Love it. So entertaining.

peterklaus's picture
peterklaus
108 pencils

simple, i like

jimmymars's picture
jimmymars
58 pencils

Great, love the last part of the pay off.

spears ava's picture
spears ava
206 pencils

simple,

Ekscusemeplease's picture
Ekscusemeplease
10 pencils

sooper concept and execution!

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