Doom Fogger: Roachville, The Bedroom

TBWA Hunt Lascaris Johannesburg's brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.

Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa
Published: June 2012

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14 comments

228 pencils

izzlahMonday, July 2, 2012 - 17:53

award winning

1783 pencils

ItMattersMonday, July 2, 2012 - 21:37

Humanized cockroaches, so funny. Message delivered. I like it.

932 pencils

SoCH_TOTuesday, July 3, 2012 - 04:45

Very Cool Idea !!

Live with Passion

959 pencils

cvchitaleTuesday, July 3, 2012 - 04:57

Agagagagagagagagagagagagagagagaga

1495 pencils

bate_palmasTuesday, July 3, 2012 - 06:30

The execution is terrific.

THe idea is trite. Done done done done done. Humanising cockroaches? Honestly? How many times can Doom do this?

13048 pencils

Nike DieselTuesday, July 3, 2012 - 09:04

Lame, but fun for kids I guess...

156 pencils

MemeticTuesday, July 3, 2012 - 10:28

I'd give it 5 mins before the model was stolen.

4834 pencils

thedesignaddictWednesday, July 4, 2012 - 08:43

Who's gonna steal 2 giant dead cockroaches?

15726 pencils

kleenexTuesday, July 3, 2012 - 12:23

winner...

4834 pencils

thedesignaddictWednesday, July 4, 2012 - 08:43

Love it. So entertaining.

110 pencils

peterklausWednesday, July 4, 2012 - 17:08

simple, i like

57 pencils

jimmymarsFriday, July 6, 2012 - 05:52

Great, love the last part of the pay off.

206 pencils

spears avaFriday, July 6, 2012 - 23:09

simple,

10 pencils

EkscusemepleaseTuesday, December 18, 2012 - 01:00

sooper concept and execution!

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