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Roachville, The Bedroom

Agency: 
Published/Aired: 
June 2012
Description: 

TBWA Hunt Lascaris Johannesburg's brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.

Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa

Comments (14)

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Highest Rated

Ekscusemeplease's picture
Ekscusemeplease
Activity Score 10

sooper concept and execution!

izzlah's picture
izzlah
Activity Score 229

award winning

ItMatters's picture
ItMatters
Activity Score 2167

Humanized cockroaches, so funny. Message delivered. I like it.

SoCH_TO's picture
SoCH_TO
Activity Score 961

Very Cool Idea !!

Live with Passion

cvchitale's picture
cvchitale
Activity Score 1418

Agagagagagagagagagagagagagagagaga

bate_palmas's picture
bate_palmas
Activity Score 1479

The execution is terrific.

THe idea is trite. Done done done done done. Humanising cockroaches? Honestly? How many times can Doom do this?

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Lame, but fun for kids I guess...

Memetic's picture
Memetic
Activity Score 150

I'd give it 5 mins before the model was stolen.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Who's gonna steal 2 giant dead cockroaches?

kleenex's picture
kleenex
Activity Score 43452

winner...

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Love it. So entertaining.

peterklaus's picture
peterklaus
Activity Score 108

simple, i like

jimmymars's picture
jimmymars
Activity Score 58

Great, love the last part of the pay off.

spears ava's picture
spears ava
Activity Score 206

simple,

Ekscusemeplease's picture
Ekscusemeplease
Activity Score 10

sooper concept and execution!

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