Don't Drive Drunk Foundation: Beer

Advertising Agency: Leo Burnett, Thailand
Creative Director: Ariyawat Juntaratip
Copywriters: Pathida Akkarajindanon, Fuad Ahmad
Art Directors: Sarut Yungcharoen, Ariyawat Juntaratip, Sompat Trisadikun
Agency Producer: Sarawut Lertkittipaporn
Client Service: Sipparee Mongkolsri
Production Company: Chubcheevit Studio
Photographer / Retoucher / Computer Artist: Chub Nokkaew

14 comments

salil.sharma's picture
salil.sharma
2288 pencils

Excellent campaign

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

This will seriously stop drunk-driving?

kleenex's picture
kleenex
34165 pencils

No, but I do like the look of the ads though.

sanitizing_wipe's picture
sanitizing_wipe
68 pencils

I'm tired of seeing the same message without any real insight for drinking and driving ads. Just saying that you'll die if you drink and drive hasn't been doing the trick for decades. Let's try to attack this problem with a bit more creative insight. Just doing a cool looking photoshopped ad of the same old message isn't gonna change behaviour, or win awards in this case.

feysal's picture
feysal
2548 pencils

nice fresh approach to an old message...awesome i love it

groovy baby!

Hibon's picture
Hibon
3736 pencils

very strong ... but i agree with sanitizing _wipe : need better home work to make more real insight

Simple ideas are the best !

Meredith Singh's picture
Meredith Singh
409 pencils

Yikes. Too extreme to connect with me.

pliniouhl's picture
pliniouhl
2 pencils

Visually strong. But the art director should have stopped at this point. The car is not only unnecessary, but also killed the idea.

Meredith Singh's picture
Meredith Singh
409 pencils

Agreed. The car makes it lame.

Drogag's picture
Drogag
112 pencils

This visual is not about driving.
This car was crowded.!!!!!!!!

Annette's picture
Annette
109 pencils

dude... you need to watch a lot of ads...

alex razzaghi's picture
alex razzaghi
243 pencils

The visual is amazing but as an "don't drink and drive ad" it fails to communicate.
It has romantic vibe to it rather than a "OMG what the F did i do / regret" vibe.

tatamarangon's picture
tatamarangon
142 pencils

DONE

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