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Published/Aired: 
May 2013
Description: 
Advertising Agency: Leo Burnett, Thailand
Creative Director: Ariyawat Juntaratip
Copywriters: Pathida Akkarajindanon, Fuad Ahmad
Art Directors: Sarut Yungcharoen, Ariyawat Juntaratip, Sompat Trisadikun
Agency Producer: Sarawut Lertkittipaporn
Client Service: Sipparee Mongkolsri
Production Company: Chubcheevit Studio
Photographer / Retoucher / Computer Artist: Chub Nokkaew

Comments (14)

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Highest Rated

tatamarangon's picture
tatamarangon
Activity Score 142

DONE

salil.sharma's picture
salil.sharma
Activity Score 2428

Excellent campaign

Designer Don't Do Different Things
They Do Things Differently

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

This will seriously stop drunk-driving?

kleenex's picture
kleenex
Activity Score 43505

No, but I do like the look of the ads though.

sanitizing_wipe's picture
sanitizing_wipe
Activity Score 68

I'm tired of seeing the same message without any real insight for drinking and driving ads. Just saying that you'll die if you drink and drive hasn't been doing the trick for decades. Let's try to attack this problem with a bit more creative insight. Just doing a cool looking photoshopped ad of the same old message isn't gonna change behaviour, or win awards in this case.

feysal's picture
feysal
Activity Score 2561

nice fresh approach to an old message...awesome i love it

groovy baby!

Hibon's picture
Hibon
Activity Score 3736

very strong ... but i agree with sanitizing _wipe : need better home work to make more real insight

Simple ideas are the best !

Meredith Singh's picture
Meredith Singh
Activity Score 407

Yikes. Too extreme to connect with me.

pliniouhl's picture
pliniouhl
Activity Score 2

Visually strong. But the art director should have stopped at this point. The car is not only unnecessary, but also killed the idea.

Meredith Singh's picture
Meredith Singh
Activity Score 407

Agreed. The car makes it lame.

Drogag's picture
Drogag
Activity Score 112

This visual is not about driving.
This car was crowded.!!!!!!!!

Annette's picture
Annette
Activity Score 109

dude... you need to watch a lot of ads...

alex razzaghi's picture
alex razzaghi
Activity Score 243

The visual is amazing but as an "don't drink and drive ad" it fails to communicate.
It has romantic vibe to it rather than a "OMG what the F did i do / regret" vibe.

tatamarangon's picture
tatamarangon
Activity Score 142

DONE

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