DO: Tank
For those who love the best Japanese food.
Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Director: Leandro Castilho
Copywriter: Leandro Castilho
Art Director: Guy Costa
Photographer: Marlos Bakker
Illustrator: Wds Studio
Art Buyers: Juliana Gardim, Gustavo Santos, Bruna Tombolatto
Advertiser's Supervisor: Rogério F. Maneschi


13 Comments
nice,but i don't think the fish tank also delicious.
thanx. you just killed my love for sushi.
looks more like a greenpeace ad to me.
the idea is not clear... it should hav been ilustrated in sm other way...
Is that rice below the fish tank? y dun just make it ice instead, and the seaweed, maybe can replace it with tapes or anything
else that ties the fish and ice together and make it look like a sushi instead. for the copy, i cant taste any "great" in the food,
maybe just fresh enough.
is it against eating fish?
There are too many things to pick on with these.
a fresh sushi.. i like the concept
Creativity is a natural extension of our enthusiasm
It's the line. I think a line that plays off "fresh" may be better for the image. It seems stereotyping good Japanese food as eating just raw fish.
Ill buy it
i like the typo :)
Nothing beats a fresh piece of glass...
I comment the comments
Guy,
o anúncio ficou realmente muito bom!
Sucesso!
Vc anda sumido la no Restô hein?! hahaha!!!!
Espero ver vc em breve!
Abraço!
Marcel Sasaki
i think the readablelity of the text is low.. it's hard to read.. because you used vertical type..