DO: Tank

For those who love the best Japanese food.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Director: Leandro Castilho
Copywriter: Leandro Castilho
Art Director: Guy Costa
Photographer: Marlos Bakker
Illustrator: Wds Studio
Art Buyers: Juliana Gardim, Gustavo Santos, Bruna Tombolatto
Advertiser's Supervisor: Rogério F. Maneschi

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13 comments

Guest's picture
Guest

nice,but i don't think the fish tank also delicious.

Guest's picture
Guest

thanx. you just killed my love for sushi.

looks more like a greenpeace ad to me.

just write's picture
just write
653 pencils

the idea is not clear... it should hav been ilustrated in sm other way...

Guest's picture
Guest

Is that rice below the fish tank? y dun just make it ice instead, and the seaweed, maybe can replace it with tapes or anything
else that ties the fish and ice together and make it look like a sushi instead. for the copy, i cant taste any "great" in the food,
maybe just fresh enough.

Guest's picture
Guest

is it against eating fish?

Davosk's picture
Davosk
4833 pencils

There are too many things to pick on with these.

Emran Hayat's picture
Emran Hayat
832 pencils

a fresh sushi.. i like the concept

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

It's the line. I think a line that plays off "fresh" may be better for the image. It seems stereotyping good Japanese food as eating just raw fish.

Guest's picture
Guest

Ill buy it

Guest's picture
Guest

i like the typo :)

DarkSide's picture
DarkSide
1068 pencils

Nothing beats a fresh piece of glass...

Guest's picture
Guest

Guy,
o anúncio ficou realmente muito bom!
Sucesso!
Vc anda sumido la no Restô hein?! hahaha!!!!
Espero ver vc em breve!
Abraço!
Marcel Sasaki

Guest's picture
Guest

i think the readablelity of the text is low.. it's hard to read.. because you used vertical type..

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