DO: Roll

For those who love the best Japanese food.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Director: Leandro Castilho
Copywriter: Leandro Castilho
Art Director: Guy Costa
Photographer: Marlos Bakker
Illustrator: Wds Studio
Art Buyers: Juliana Gardim, Gustavo Santos, Bruna Tombolatto
Advertiser's Supervisor: Rogério F. Maneschi

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11 comments

slowrider's picture
slowrider
648 pencils

i`m a addicted of sushi - but after seeing this campaign - i will reconsider - *gulp*

one should not take life so seriously - as one will not come out of it alive.

morse's picture
morse
16013 pencils

I had the exact same reaction. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Goblin's picture
Goblin
409 pencils

exactly

Punch's picture
Punch
614 pencils

Sep, se les pasó la mano con la frescura.

"no silencies lo que no sabes expresar".

just write's picture
just write
653 pencils

what the heck!!!!!!!!!!!

Prof's picture
Prof
1453 pencils

never...EVER...write a copy , or a site for that matter, vertically!

EVERRRRRRRRRRRRRRRRRR!!!

no one can friggin read it!!! did the art director get hired by a blind man?

Quite really.

Emran Hayat's picture
Emran Hayat
832 pencils

agreed about the vertical copy

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

would work for greenpeace, against eating off the oceans

Guest's picture
Guest

I don't like the bubble on the fish's head, it looks like an eye

Guest's picture
Guest

OMG

I never like japanese food, and after this... Well, the things will stay the same

O.o

Guest's picture
Guest

I do think that you need some help .. this is not advertising ... :((

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