Advertisement

Don’t let a little accident stop you

Published/Aired: 
April 2017

Direct Line: Onward travel

Description: 

Direct Line is the first insurer in the UK to launch Onward Travel cover to anywhere in the UK, with no additional cost. If their car is undriveable after an accident Direct Line will organise customers a taxi to their onward destination. Tailored to match the conditions that consumers see the advert in (e.g. raining in Manchester at 9pm or sunny in Bristol at 12noon), the campaign will use a combination of technology including geomapping and content footage feeds to deliver hyper-relevant digital adverts to consumers.

Outdoor advertisment created by Saatchi & Saatchi, United Kingdom for Direct Line Group, within the category: Finance.

Advertising Agency: Saatchi & Saatchi, UK
Media Agency: MediaCom
DOOH Production Company: Grand Visual
Data: Met Office
Media Owners: JCDecaux, Ocean, Forrest, Primesight, City Outdoor, 8 Outdoor
Dynamic Delivery: OpenLoop

Comments (1)

Log in or register to post comments

Highest Rated

kleenex's picture
kleenex
Activity Score 46843

not bad.

kleenex's picture
kleenex
Activity Score 46843

not bad.

Advertisement