DHL Express: One Timezone

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Creative Director: Till Hohmann
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
Published: January 2008
Media: Billboards at airports

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AD1014's picture
307 pencils

i want to like it, but it doesn't really make that much sense.

leaking bucket.'s picture
leaking bucket.
136 pencils

I think the downward (verticle) lines are the different timezones throughout the world and DHL cuts these zones to make everything the same timezone???

But even if that is the case, it makes no sense. I doubt it will be effective. 2/10

Scubadome's picture
62 pencils

Una cagata pazzesca.

ekasbury's picture
24 pencils

Well, if you want delivery in the Baja, Miami, Morocco, Cairo, Dubai and maybe Hong Kong, then the DHL 1-time zone will work.

leaking bucket.'s picture
leaking bucket.
136 pencils

But those places are not in ONE timezone. There is no benefit to even saying they could be in one timezone because Cairo it will be 8 am but in Miami it will be 1am. I don't want packages delivered to my door/office at that time.

I don't see a benefit to this at all!!!

Maybe this works for some people but not for me.

ekasbury's picture
24 pencils

Sorry, I was being a bit sarcastic.

leaking bucket.'s picture
leaking bucket.
136 pencils

Aaaah. That does make sense to me ;)

Heads's picture
194 pencils

No, not that great. 4/10.

XTG's picture
1355 pencils

and the timezone goes from 1 to 24 and after it there's a 00 hour, making it a 25h day lol

XTG's picture
1355 pencils

my bad, it seems 24 and 00 are on the sime slice; the lines are too confusing, i saw 24 separated from 00.

nemesis's picture
761 pencils

It's kinda confusing

alnore's picture
212 pencils

so now they could make 1-hour deliveries? wow

kulago's picture
101 pencils

it's a kind of forced idea, even the logo is forced or recreated to go along with the art direction

yesprabhakar's picture
72 pencils

The Idea is crystal clear. Its more relevant with KFC's line. Brilliant Titus ! Keep it up !!

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