Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Creative Director: Till Hohmann
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
Published: January 2008
Media: Billboards at airports
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15 Comments
i want to like it, but it doesn't really make that much sense.
I think the downward (verticle) lines are the different timezones throughout the world and DHL cuts these zones to make everything the same timezone???
But even if that is the case, it makes no sense. I doubt it will be effective. 2/10
That's my first thought...
Una cagata pazzesca.
Well, if you want delivery in the Baja, Miami, Morocco, Cairo, Dubai and maybe Hong Kong, then the DHL 1-time zone will work.
But those places are not in ONE timezone. There is no benefit to even saying they could be in one timezone because Cairo it will be 8 am but in Miami it will be 1am. I don't want packages delivered to my door/office at that time.
I don't see a benefit to this at all!!!
Maybe this works for some people but not for me.
That's my first thought...
Sorry, I was being a bit sarcastic.
Aaaah. That does make sense to me ;)
That's my first thought...
It's a simple billboard reminder that DHL delivers worldwide. But I wonder how well it competes for attention on an airport wall.
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No, not that great. 4/10.
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and the timezone goes from 1 to 24 and after it there's a 00 hour, making it a 25h day lol
my bad, it seems 24 and 00 are on the sime slice; the lines are too confusing, i saw 24 separated from 00.
It's kinda confusing
so now they could make 1-hour deliveries? wow
all balls, no brains
it's a kind of forced idea, even the logo is forced or recreated to go along with the art direction
The Idea is crystal clear. Its more relevant with KFC's line. Brilliant Titus ! Keep it up !!
Prabhakar Soma
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