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Secondhand smoke, 3

Agency Network: 
Published/Aired: 
February 2014
Description: 

Outdoor advertisment created by Jung von Matt, Germany for Deutsche Kinderkrebsstiftung, within the category: Public Interest, NGO.

I'd love to quit smoking. But my dad won't let me.
Secondhand smoke is firsthand death. Protect your children from secondhand smoke.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers: Doerte Spengler-Ahrens, Jan Rexhausen
Managing Director: Nic Heimann
Creative Director: Felix Fenz
Art Directors: Juliana Paracencio, Daniel Aykurt
Copywriters: Sandra Eichner, Luiz Vicente Simões
Photographer: Achim Lippoth
Retoucher: Al Lapkovsky
Account Directors: Natalie Martens, Seuetom Berhe
Art Buyer: Madeleine Von-Hohenthal

Comments (7)

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Highest Rated

MacMonkey's picture
MacMonkey
Activity Score 315

Great campaign.

(Would be better with one tagline but still very good.)

poisongas's picture
poisongas
Activity Score 156

this looks like the typical work of incompetent and scared CDs and ECDs.
It has two tag lines and an unnecessary visual.
You're explaining the joke too much, and it's not funny.

salamandos's picture
salamandos
Activity Score 1947

Good points.

xfeis's picture
xfeis
Activity Score 9

stunning work. congrats!

kleenex's picture
kleenex
Activity Score 49614

Three solid ads.

vagdz's picture
vagdz
Activity Score 261

Strong stuff.

baliais's picture
baliais
Activity Score 2610

I like these three ads.

MacMonkey's picture
MacMonkey
Activity Score 315

Great campaign.

(Would be better with one tagline but still very good.)

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