Deutsche Kinderkrebsstiftung: Secondhand smoke, 3

I'd love to quit smoking. But my dad won't let me.
Secondhand smoke is firsthand death. Protect your children from secondhand smoke.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers: Doerte Spengler-Ahrens, Jan Rexhausen
Managing Director: Nic Heimann
Creative Director: Felix Fenz
Art Directors: Juliana Paracencio, Daniel Aykurt
Copywriters: Sandra Eichner, Luiz Vicente Simões
Photographer: Achim Lippoth
Retoucher: Al Lapkovsky
Account Directors: Natalie Martens, Seuetom Berhe
Art Buyer: Madeleine Von-Hohenthal

Published: 
February 2014

7 comments

poisongas's picture
poisongas
156 pencils

this looks like the typical work of incompetent and scared CDs and ECDs.
It has two tag lines and an unnecessary visual.
You're explaining the joke too much, and it's not funny.

salamandos's picture
salamandos
1947 pencils

Good points.

xfeis's picture
xfeis
9 pencils

stunning work. congrats!

kleenex's picture
kleenex
39649 pencils

Three solid ads.

vagdz's picture
vagdz
261 pencils

Strong stuff.

baliais's picture
baliais
2595 pencils

I like these three ads.

MacMonkey's picture
MacMonkey
297 pencils

Great campaign.

(Would be better with one tagline but still very good.)

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