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Self-destruct

Agency: 
Published/Aired: 
June 2008
Description: 

Outdoor advertisment created by BBDO, New Zealand for Deadline, within the category: Professional Services.

When we give you a time we mean it.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Copywriters / Art Directors: Jamie Hitchcock, Josh Lancaster
Photographer: Stephen Langdon
Account Supervisor: Brent Smart
Interactive Creative: Mark Addy
Interactive Producer: Rebecca Holt

Comments (10)

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Highest Rated

vtmiller's picture
vtmiller
Activity Score 2

Make that a million + 1.
I just saw it too.
Creative outdoor use for sure.
I'll mention on my blog www.webinfarmation.com
and ad a few more views.

teenquey's picture
teenquey
Activity Score 290

i think this idea has been used before...

krautland's picture
krautland
Activity Score 3216

nice work but placing this in the middle of nowhere seems counterproductive. this seems like something that should have been installed at times square.

teenquey's picture
teenquey
Activity Score 290

well if it is in times square when it blow up it would do some damage or worse, kill some people.

i think this was put in highway to suburb where quite lot of traffic passes by on a regular/daily basis. Like LA county suburb or something.

i'm sure i've seen this before few months ago.

krautland's picture
krautland
Activity Score 3216

>it would do some damage or worse, kill some people.

yeah, I suppose it would be really tough to hire a half-way competent producer who'd take care of such concerns.

mmackinven's picture
mmackinven
Activity Score 1608

It was actually on a rather busy street in Auckland City CBD, generated a fair bit of hype and has won a few awards.

I think it's ok, nothing eye boggling though.

StuartLittle's picture
StuartLittle
Activity Score 468

Why destruct, why a negative approach. They could demonstrate their objective in some positive way, not in a way that rwminds of some kind of sabotage. People are laready frightened by explosions.

Guest's picture
Guest

What was your solution? I think this is brilliant.

hollywood's picture
hollywood
Activity Score 103

Didn't this just win a Silver Lion in Outdoor? Gee I bet the creatives really wish they'd looked for a more positive way to demonstrate their objective.

vtmiller's picture
vtmiller
Activity Score 2

Make that a million + 1.
I just saw it too.
Creative outdoor use for sure.
I'll mention on my blog www.webinfarmation.com
and ad a few more views.

ortega's picture
ortega
Activity Score 41

good!

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