Deadline Express Couriers: Self-destruct
When we give you a time we mean it.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Copywriters / Art Directors: Jamie Hitchcock, Josh Lancaster
Photographer: Stephen Langdon
Account Supervisor: Brent Smart
Interactive Creative: Mark Addy
Interactive Producer: Rebecca Holt
Comments
i think this idea has been used before...
nice work but placing this in the middle of nowhere seems counterproductive. this seems like something that should have been installed at times square.
well if it is in times square when it blow up it would do some damage or worse, kill some people.
i think this was put in highway to suburb where quite lot of traffic passes by on a regular/daily basis. Like LA county suburb or something.
i'm sure i've seen this before few months ago.
>it would do some damage or worse, kill some people.
yeah, I suppose it would be really tough to hire a half-way competent producer who'd take care of such concerns.
It was actually on a rather busy street in Auckland City CBD, generated a fair bit of hype and has won a few awards.
I think it's ok, nothing eye boggling though.
www.creativeduck.blogspot.com
You have the video here:
http://www.youtube.com/watch?v=IgWRNKy7aJo
:)
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Why destruct, why a negative approach. They could demonstrate their objective in some positive way, not in a way that rwminds of some kind of sabotage. People are laready frightened by explosions.
What was your solution? I think this is brilliant.
Didn't this just win a Silver Lion in Outdoor? Gee I bet the creatives really wish they'd looked for a more positive way to demonstrate their objective.
Make that a million + 1.
I just saw it too.
Creative outdoor use for sure.
I'll mention on my blog www.webinfarmation.com
and ad a few more views.
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