Deadline Express Couriers: Self-destruct

When we give you a time we mean it.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Copywriters / Art Directors: Jamie Hitchcock, Josh Lancaster
Photographer: Stephen Langdon
Account Supervisor: Brent Smart
Interactive Creative: Mark Addy
Interactive Producer: Rebecca Holt


teenquey's picture
290 pencils

i think this idea has been used before...

krautland's picture
3216 pencils

nice work but placing this in the middle of nowhere seems counterproductive. this seems like something that should have been installed at times square.

teenquey's picture
290 pencils

well if it is in times square when it blow up it would do some damage or worse, kill some people.

i think this was put in highway to suburb where quite lot of traffic passes by on a regular/daily basis. Like LA county suburb or something.

i'm sure i've seen this before few months ago.

krautland's picture
3216 pencils

>it would do some damage or worse, kill some people.

yeah, I suppose it would be really tough to hire a half-way competent producer who'd take care of such concerns.

mmackinven's picture
1608 pencils

It was actually on a rather busy street in Auckland City CBD, generated a fair bit of hype and has won a few awards.

I think it's ok, nothing eye boggling though.

StuartLittle's picture
468 pencils

Why destruct, why a negative approach. They could demonstrate their objective in some positive way, not in a way that rwminds of some kind of sabotage. People are laready frightened by explosions.

Guest's picture

What was your solution? I think this is brilliant.

hollywood's picture
103 pencils

Didn't this just win a Silver Lion in Outdoor? Gee I bet the creatives really wish they'd looked for a more positive way to demonstrate their objective.

vtmiller's picture
2 pencils

Make that a million + 1.
I just saw it too.
Creative outdoor use for sure.
I'll mention on my blog
and ad a few more views.

ortega's picture
41 pencils


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