De Puta Madre: Celebrities, 1
In a country where butts are celebrities, you had better think where you dress yours.
De Puta Madre is a Brand founded by a former Mexican Drug Dealer. With his work he changed the story of his life. It would not be fair that the clothes which he designed could be used by any stupid and shallow celebrity. You need to deserve the right to use his clothes.
Advertising Agency: We comunicação, São Paulo, Brazil
Creative Director: Jader Rossetto
Art Director: Rogerio Lima
Copywriters: Jader Rossetto, Duda Tages, Felipe Salma, Leo Gonçalves
Photographer: Christian Gaul
Published: June 2010