De Lijn: Garage doors

Sorry, you can't park here. Next time take the bus.

Every year De Lijn is looking for the right trigger to convince drivers to go to the city by bus instead of by car. This year they addressed drivers when it hurt most, while they were looking for that unfindable parking space.

Advertising Agency: Duval Guillaume, Brussels, Belgium

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12 comments

atb2005's picture
atb2005
13567 pencils

Aren't those private garages? Why would anyone wanna park in them? I am confused.

jbuckingham's picture
jbuckingham
713 pencils

...in front of them, not in them!

atb2005's picture
atb2005
13567 pencils

It still doesn't make sense! Who parks their car in front of someone else's garage?? And this comes from one of my favorite agencies.. Fail.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

"NEXT TIME TAKE THE BUS" Couldn't you think of something more creative...

Anyway, it's all ok.

And they're private garages yes, but they asked the owners (apparently, all 6000).

spacemanghandi's picture
spacemanghandi
156 pencils

hm, I don't like cynism.

Guest's picture
Guest

I find it kind of funny that the text below the picture describes a problem. But you never answer on the problem in the "Result" part.

Guest's picture
Guest

Looking for galvanized garage doors????

Guest's picture
Guest

its for when people find no where to park, and the only free space is infront of a garage, that's when they get the msg, to take the bus next time , coz they're not allowed to park in this free space !!!

i think its a good campaign

Guest's picture
Guest

it was acceptable in the 90's.

Dzsoi's picture
Dzsoi
5268 pencils

OMG this campaign is so effective if you expect a big "fuck you, morrons!" from target audience.

Guest's picture
Guest

the invention of using garage doors is amazing, but the message and idea are not so good.

velle's picture
velle
1550 pencils

This shouldn't have been limited to garage doors - this could go on every sought after space in the city/suburb that isn't technically a parking zone

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