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de la Croix: Wines 500 yards cheaper, 3

de la Croix: Wines 500 yards cheaper, 3
Your rating: None Average: 4.8 (9 votes)

Advertising Agency: LEW'LARA\TBWA, Sao Paulo, Brazil
Executive Creative Directors: Jaques Lewkowicz, André Laurentino
Creative Directors: Manir Fadel
Copywriter: Manir Fadel
Art Director: Luciano Lincoln
Photographer: Luiz Moretti
Illustrator: Daniel Caballero
Account Supervisor: Marcio Oliveira
Advertiser's Supervisor: Renata Rocco

5 Comments

ackattak's picture 396 pencils
ackattak | Wed, 2008-06-25 17:22

Good as a one-off.
But a twist on the headline and/or change of focus for the visual with each execution would make a better campaign.

brain123's picture 838 pencils
brain123 | Wed, 2008-06-25 19:25

I really like these (apart than it's one ad executed 3 times...)

Roger Daly's picture 361 pencils
Roger Daly | Wed, 2008-06-25 20:43

Interesting approach to very cool insight & truth.

teenquey's picture 296 pencils
teenquey | Wed, 2008-06-25 22:08

Can anybody explain to me? I think there's a culture gap here, sorry.

de_martin's picture 71 pencils
de_martin | Thu, 2008-06-26 02:11

IMHO it would be better when the De La Croix house would be shown in detail trough a magnifying glass (photo).
Sorry, but I am just not realy 'upside down' of these ads.

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