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de la Croix: Wines 500 yards cheaper, 3
Advertising Agency: LEW'LARA\TBWA, Sao Paulo, Brazil
Executive Creative Directors: Jaques Lewkowicz, André Laurentino
Creative Directors: Manir Fadel, Luciano Lincoln
Copywriter: Manir Fadel
Art Director: Luciano Lincoln
Photographer: Luiz Moretti
Illustrator: Daniel Caballero
Account Supervisor: Marcio Oliveira
Advertiser's Supervisor: Renata Rocco
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Comments
Good as a one-off.
But a twist on the headline and/or change of focus for the visual with each execution would make a better campaign.
I really like these (apart than it's one ad executed 3 times...)
Interesting approach to very cool insight & truth.
Can anybody explain to me? I think there's a culture gap here, sorry.
IMHO it would be better when the De La Croix house would be shown in detail trough a magnifying glass (photo).
Sorry, but I am just not realy 'upside down' of these ads.
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