The Rising Tide Project

Agency Network: 
August 2011



The objective was to raise awareness about one of the harrowing effects of Global Warming – rising ocean levels. The campaign hit the streets of Vancouver with a series of street signs displaying the speed limit in knots – the internationally recognised measure of nautical speed.

Outdoor advertisment created by Spring, Canada for David Suzuki, within the category: Public Interest, NGO.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Copywriter: Ben Hudson
Photographer: Jeremy Grice
Additional credits: Stacey Barton

Comments (10)

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morse's picture
Activity Score 18026

Smart! But it also makes me fell like when the water comes everything will be alright. We just going to exchange our cars for boats.

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andylefty's picture
Activity Score 4535

I feel the video showing loads of people looking at it is quite unnecessary, if its a good idea, it could have been one page of print explaining it. I do actually like it but it's a little like 'Hey read this sign, do you get it? It's clever right.'

andylefty's picture
Activity Score 4535

Actually I'm being ad wanky. It is good.

thedesignaddict's picture
Activity Score 5403

It's just OK.

I'm guessing the city would never give you permission to actually do this?

TexasH's picture
Activity Score 365

You just can't have, legally, two speedlimit signs.

Benthecopywriter's picture
Activity Score 9

It's not fake. We did it. Watch the video and check out Marketing Magazine and Strategy Magazine. Both publications featured this work in their online magazines. There is nothing fake about this project.

kleenex's picture
Activity Score 49614

I think it works...

alexander_wright's picture
Activity Score 4

I like it, although I doubt its changed any ones day to day way of being regarding emissions, but for the awareness thumbs up, its different!

Karelgp's picture
Activity Score 123

Aquí no me dejarían poner dos señales de transito, como dicen es ilegal.

Benthecopywriter's picture
Activity Score 9

Are you a cop or a creative?