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David Suzuki Foundation: The Rising Tide Project

The objective was to raise awareness about one of the harrowing effects of Global Warming – rising ocean levels. The campaign hit the streets of Vancouver with a series of street signs displaying the speed limit in knots – the internationally recognised measure of nautical speed.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Copywriter: Ben Hudson
Photographer: Jeremy Grice
Additional credits: Stacey Barton
Published: August 2011

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10 comments

morse's picture
morse
15910 pencils

Smart! But it also makes me fell like when the water comes everything will be alright. We just going to exchange our cars for boats.

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andylefty's picture
andylefty
4533 pencils

I feel the video showing loads of people looking at it is quite unnecessary, if its a good idea, it could have been one page of print explaining it. I do actually like it but it's a little like 'Hey read this sign, do you get it? It's clever right.'

andylefty's picture
andylefty
4533 pencils

Actually I'm being ad wanky. It is good.

thedesignaddict's picture
thedesignaddict
5391 pencils

It's just OK.

I'm guessing the city would never give you permission to actually do this?

TexasH's picture
TexasH
365 pencils

Fake.
You just can't have, legally, two speedlimit signs.

Benthecopywriter's picture
Benthecopywriter
9 pencils

It's not fake. We did it. Watch the video and check out Marketing Magazine and Strategy Magazine. Both publications featured this work in their online magazines. There is nothing fake about this project.

kleenex's picture
kleenex
28628 pencils

I think it works...

alexander_wright's picture
alexander_wright
4 pencils

I like it, although I doubt its changed any ones day to day way of being regarding emissions, but for the awareness thumbs up, its different!

Karelgp's picture
Karelgp
123 pencils

Aquí no me dejarían poner dos señales de transito, como dicen es ilegal.

Benthecopywriter's picture
Benthecopywriter
9 pencils

Are you a cop or a creative?

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