Dasani Water: Move your water, guy

Move your water.
Product of The Coca-Cola Company.

Advertising Agency: Madre, Buenos Aires Argentina
Creative Director: Rafaek D' Alvia
Art Directors: Lorena Olivieri, Matias Mendez
Photographer: Zoren Gold & Minori ( Mi-zo )
Producer: Macarena Summers
Market: US Hispanic Market
Published: September 2009

18 comments

DarkSide's picture
DarkSide
1068 pencils

What is this?
Havaianas "wanna be"?

mikeelrapido's picture
mikeelrapido
1929 pencils

La palabra water en castellano tiene doble sentido, no? :)

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Guest's picture
Guest

no... por que no esta en castellano... no se quien cree que usando palabras en otro idioma hace ver algo "cool"... <--- el mejor ejemplo.

Guest's picture
Guest

jajaja bien dicho! me parecio de mal gusto.

mrckais's picture
mrckais
417 pencils

mmm no lo sé, cual sería el doble sentido?

mrckais

Mantufayo's picture
Mantufayo
580 pencils

si, servicio higienico

knockout3's picture
knockout3
56 pencils

I dont know this feels very 80's to me. I dont mind the typesetting though

silvi's picture
silvi
4172 pencils

No hay ningún doble sentido. Sólo hay un grupo de aficionados creyendo que hacen publicidad.

Guest's picture
Guest

Mucha envidia... esto es MADRE!

Guest's picture
Guest

creo que lo que intentan decir es que el cuerpo es basicamente agua, y mover el cuerpo es de alguna manera mover agua. Entiendo que mueve tu water es eso. Supongo

Guest's picture
Guest

entiendo que lo dicen porque el cuerpo es en su mayoría agua y mover el cuerpo es basicamente mover agua.
será eso?

Guest's picture
Guest

naaaaaaah... si eso es, por que en ingles?? esto esta MUY malo...

federo's picture
federo
781 pencils

I´m not pretty sure bout this. I have to say I don´t like it but it has smtz...

Blashyrkh's picture
Blashyrkh
32730 pencils

Nice photography combined with Photoshop technique [period]

Zeus's picture
Zeus
912 pencils

spanglish?

Guest's picture
Guest

spanglish yes, which works here in the states

Guest's picture
Guest

spanglish yes. though i dunno if its effect is suited for argentina, where it would be better suited her in the states. home of spanglish :)

julian.l's picture
julian.l
56 pencils

i can't believe this was done by Madre!! This ad is meaningless, i don't see the the relation between the product and "mueve tu water"

once again, i can't stil believe Madre did this!

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