DAS Legal Insurance: Outdoor you didn't ask for

DAS. The answer to all the things you didn’t ask for.

In order to promote the DAS tagline ( The answer to all the things you didn’t ask for.) we placed different billboards in places where you don’t want them to be.

Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director: Marco de Jong
Copywriters: Thijs Bontje, Jochem Visjager
Published: December 2010

6 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

N=5 is an awesome agency from the Netherlands but I don't really get this one.

eclipse011's picture
eclipse011
44 pencils

They forgot to mention that DAS helps you with legal advice. So in this case, who can you sue in order to remove the sign?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Doesn't make sense since the DAS logo is on it.

jackblack's picture
jackblack
2328 pencils

Hey, can you move the sign? I can't get my car out!

That's the answer Jack. - Jack

Roger Keynes's picture
Roger Keynes
5498 pencils

Like the idea.

Like it more if that line was worked a bit further.

The Jobless Writer
Will Think for Salary

Bohed's picture
Bohed
35 pencils

pretty clever. but they probable pre-arranged some agreement with the car owner...

Professional Graphic Design Studio/Blog
http://www.truekolor.net

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