Danish Road Safety Council: Take 10 off
Advertising Agency: The Aid Agency, Copenhagen, Denmark
Creative Director: Andrew Smart
Art Directors: Andrew Smart
Copywriters: Andrew Smart, Niels Heilberg
Photographer: Henrik Jauert
Released: October 2008


15 Comments
Clever use of media, but it seems like pretty familiar territory at this point.
--
brandon
www.brandonknowlden.com
unfortunately... http://necromanc.blogspot.com/2006/10/madd-guerilla-posters.html
Your examples were placed even better.
predictible ouch! and those were way better....
good use of media. not sure about the line.
dclxvi
And what about this one;
http://adsoftheworld.com/media/print/land_rover_freelander_2_euroncap
and all are lame... the previous... this one...
se parece a un btl del metro.
Awesome.
you have to be new in SEEING advertising to fall for this one. it has been done so many times, even the clients know it.
If anything was 2 years off its mark this is it. This gets the big "DONE" stamp. Sorry no Cannes for you.
do these guys not look at what's out there and been done already? really. wtf?
i bet the guy who crumpled those had fun...
done done done
Doooooooooooooooooooooooooooone